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Could Google’s Privacy Sandbox transform online advertising? Read our latest article to find out more about Google’s new set of initiatives.
Find out about the reactions to Chase’s pioneering announcement for in-app advertising – the pros and cons of personalized marketing.
Google is considering significantly altering its revenue model by potentially charging users for access to its AI-enhanced search features.
Make sure your marketing is prepared for Google Consent Mode v2! Safeguard your campaign performance with our comprehensive guide.
The cookieless future is finally upon us. Find out why marketers need to act now to ensure compliance and build trust.
Discover how global cosmetics brand, Lush, uses ethical campaigning to gain a competitive market advantage.
Pew Research Center survey shows distrust in government, corporations’ and social medias use of personal data and want stricter regulations
As connected devices continue to evolve, so to does the challenge of managing consent across them – find out more about how to keep compliant and improve the user experience.
We provide an overview of Bundeskartellemant’s findings and Google’s commitment to offering users greater choices on the use of their data.
Meta plans to charge EU Facebook and Instagram users for behavioral advertising. The legality of such a model under GDPR is unclear.