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Platform

Identity Service: First-party cookie solution

Cassie Identity Service allows clients to compliantly retain the correct identity of returning visitors even if the browser enables privacy settings and removes cookies. Collect and attribute accurate data from returning visitors to optimize campaigns and improve the user experience.

Identity Service

1

Cassie’s Identity Service assigns each visitor a unique identifier

2

Cassie records the consent provided for that visitor’s browser

3

Cassie recognizes when they visit again and regenerates the deleted cookies