First-party cookie solution
Tackle the browser privacy challenges and retain as much user data as possible to enable personalized digital experiences.
Accurately identify up to 35% more web traffic
Cassie’s Identity Service assigns each visitor to your site a unique identifier and creates a record of the consent provided for each cookie loaded to that user’s browser.
When that individual visits the site again, Cassie first-party cookie solution recognizes the visitor based on their unique identifier and regenerates the cookies that internet browsers and privacy features like Intelligent Tracking Prevention (ITP) have deleted.
Use this valuable insight gathered across multiple engagement points to accurately attribute website traffic and marketing campaigns so that you can make more informed data-driven decisions .
Reduce consent fatigue and maintain personalized experiences in 3 simple steps
Cassie’s Identity Service assigns each visitor a unique identifier
Cassie records the consent provided for that visitor’s browser
Cassie recognizes when they visit again and regenerates the deleted cookies
How much traffic are you missing out on?
Our ITP calculator will provide you with accurate data that shows you exactly how ITP and ETP are affecting your web traffic.
Data sheet: Cassie Identity Service
Cookies are often deleted from the devices of visitors who use Firefox and Safari. This means you won’t be able to identify them as returning visitors. Cassie's Identity service is here to help.
ITP-calculator ITP Calculator
Cassie’s ITP calculator will help you understand how Intelligent Tracking Prevention and Enhanced Tracking Protection are affecting your web traffic.
Identity Service FAQs
How many of my website visitors are using browsers with enhanced privacy features?
- Cassie’s ITP calculator will show you what percentage of your visitors use Safari or Firefox when accessing your site.
Do you see differences in the proportion of new and returning visitors when you compare browsers?
- Cookies are often deleted from the devices of visitors who use Firefox and Safari. This means you won’t be able to identify them as returning visitors as often,