Identity Service
First-party cookie solution
Tackle the browser privacy challenges and retain as much user data as possible to enable personalized digital experiences.
Accurately identify up to 35% more web traffic
Cassie’s Identity Service assigns each visitor to your site a unique identifier and creates a record of the consent provided for each cookie loaded to that user’s browser.
When that individual visits the site again, Cassie first-party cookie solution recognizes the visitor based on their unique identifier and regenerates the cookies that internet browsers and privacy features like Intelligent Tracking Prevention (ITP) have deleted.
Use this valuable insight gathered across multiple engagement points to accurately attribute website traffic and marketing campaigns so that you can make more informed, data-driven decisions.
Download data sheet: Identity Service
- Friction in UX being asked to accept cookies too often
- Identity Service’s core benefits and features
- Why there is an increased number of new customers within your Analytics data
Respect user consent whilst identifying returning visitors
If ITP or a third-party extension attempts to remove a user’s consented cookies, Cassie will detect this change and replenish those removed cookies.
The Identity Service stores the cookie name, cookie value, and consent expiry date, it can correctly identify previous visitors and reinstate cookies, including analytics identifiers. Cassie’s Identity Service is easy to deploy and used by some of the world’s biggest brands.
Reduce consent fatigue and maintain personalized experiences in 3 simple steps
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Cassie’s Identity Service assigns each visitor a unique identifier
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Cassie records the consent provided for that visitor’s browser
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Cassie recognizes when they visit again and regenerates the deleted cookies
Capture enhanced data with progressive profiling technology
Through progressive profiling technology, Cassie’s Identity Service can also help you unlock valuable insights and enhance your marketing strategy. Anonymous data capture points allow you to ask more of the questions that matter to your audience and build a rich user profile before they convert. This data can then be used to inform your business strategy and deliver highly personalized experiences that drive unparalleled customer engagement.
How much traffic are you missing out on?
Our ITP calculator will provide you with accurate data that shows you exactly how ITP and ETP are affecting your web traffic.
Related reading
Identity Service FAQs
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How many of my website visitors are using browsers with enhanced privacy features?
- Cassie’s ITP calculator will show you what percentage of your visitors use Safari or Firefox when accessing your site.
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Do you see differences in the proportion of new and returning visitors when you compare browsers?
- Cookies are often deleted from the devices of visitors who use Firefox and Safari. This means you won’t be able to identify them as returning visitors as often,
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What is the process for deploying Cassie's Identity Service?
- Cassie’s Identity Service module is an add-on for the Cookie Management tool. In order to get the most out of the Identity Service, it is best deployed in tandem with the Cookie Management suite of tools and functionality. This means you’ll be able to deliver best-in-class cookie control management for web visitors, alongside the advanced capability to store consent choices and preferences for a longer period of time, providing more accurate attribution and reducing consent fatigue.
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How accurate is the ITP calculator in measuring the impact of enhanced privacy features on web traffic?
- The ITP calculator uses industry benchmark data combined with your own Google Analytics data to accurately display how many of your visitors are already using browsers with enhanced privacy features. This means you’re getting an actual, real-time view based on your current data to display exactly how many users are using browsers with enhanced privacy features therefore will be attributed incorrectly in UA should they go on to make a purchase outside of the seven day timeframe.