Case Study
Higher Education
One of the world’s largest universities got GDPR ready with Cassie
What’s the solution:
Our client needed a dedicated CMP that allows the marketing department to bulk capture clear, unambiguous consent in order to contact enquirers for the purposes of marketing.
This solution must also clearly record their communication preferences across multiple channels (e-mail, telephone, post, SMS, digital).
The results:
Thanks to our dedicated CMP, we were able to help our client go beyond compliance and truly meet the needs of all their internal and external customers.
We proved that we genuinely care about their students’ rights throughout their educational journey and we understand the privacy needs and expectations of their generation X customers.
But most importantly, thanks to Cassie, we were able to solve their biggest challenge: we helped them achieve GDPR compliance whilst giving their students control over their consent and preferences.