Compliance
CCPA
CCPA (California Consumer Privacy Act) has dramatically improved the lives of California citizens, giving them stronger data rights and more protection.
Cassie’s consent and preference management platform enables businesses to build customer trust and comply with all relevant regulations without needing to sacrifice business goals.
The California Consumer Privacy Act, (CCPA), is the most robust data privacy law in the United States of America. Its goal is to give Californians more control over their personal information by granting them a number of fundamental rights.
Inspired by the EU’s General Data Protection Regulations (GDPR) which was adopted in 2018, the CCPA was signed into law in 2018 but later came into effect from Jan 1, 2020. Following this, the California Privacy Rights Act (CPRA) was brought into effect from 2023 and focuses on strengthening the framework by including additional privacy protection for consumers.
Does your business need to comply with CCPA?
The CCPA applies to any organization that operates in California and/or collection any personal information from people residing in California.
Certain factors (with some exemptions) determine whether organizations fall under CCPA regulations, including:
- An annual gross income revenue of at least $25 million
- Buy/sell/distribute the data of at least 100,000 Californians, their households, or devices
- Earn 50% or more of their revenue from selling the personal data of Californian residents
Why choose Cassie for CCPA compliance?
The majority of consent management platforms (CMPs) offer templated solutions to allow compliance for relevant legislations. However, this does come at the cost of your business rules and objectives. Cassie’s CMP is highly configurable, meaning that you’re in control and we work around you so that you can meet these regulations without jeopardizing your business goals.
Protect individual privacy
Allow end users to take control of their preferences with granular consent controls enforced across domains, devices and platforms
Avoid fines and brand damage
Cassie enables organizations to meet the complex requirements of CCPA and mitigate risk with a robust framework for managing consent, avoiding severe penalties and reputational damage
Pass audit inspections
Be prepared for compliance audits with demonstrable tracking and complete history logs, alongside advanced RoPA and DSAR modules to improve efficiencies and assess risk
Ensure data security
Cassie is SOC 2 certified, assuring organization’s data is safeguarded from unauthorized access or breaches with industry-leading encryption protocols and practices
Complex consent made simple
For every consent captured, Cassie can store unlimited key value pairs of additional information against those consents to unlock scalable, granular consent management
Centralized source of truth
Use Cassie to honor and enforce consent data via APIs and integrations at high volume, in real-time for CCPA compliance across your tech stack (CRMs, CMS, marketing automation tools, BI tools)
Download our ‘data myths and misconceptions’ research report
Read our ‘data myths and misconceptions’ report to build an understanding behind why the majority of U.S consumers are wary about the security of their online data. This report covers:
- Whether or not U.S. consumers find the most popular data protection measures to be effective
- How aware consumers are in regards to the personal information that can be collected by companies
- If consumers keep up to date with data privacy legislations
- How companies can build customer trust by respecting data and being transparent with consumers