UCPA (Utah Consumer Privacy Act) aims to protect the data and privacy of Utah citizens, providing stronger data rights against excessive processing.
Cassie’s consent and preference management platform can help businesses handle complex consent data and cookies to achieve UCPA compliance.
Protect personal data and privacy in Utah with Cassie
The Utah Consumer Privacy Act (UCPA) is an upcoming privacy law that will go into effect on December 31, 2023. Its primary objective is to protect individuals’ privacy as well as inform them of whether or not their personal data is being processed. The adoption of this privacy act sees Utah become the fourth U.S state to implement a data privacy/protection legislation, after:
How does the UCPA differentiate from other privacy laws?
Despite having the same aim of safeguarding personal data as many other protection act, the UCPA does differentiate to legislations like GDPR. With this act, personal data can still be collected, used, and shared without an adult consumer’s consent. However, consumers must be provided with the option to opt-out from their consent being gathered, meaning that organizations must not collect, use, or distribute their data from that point onwards.
Will your business need UCPA compliance?
UCPA will apply to any organization that conducts business in Utah or targets their products and or services to Utah residents.
Your compliance journey should deliver more than compliance: it’s your opportunity to improve data integration, the growth of granular marketing data and application of customer data to marketing initiatives.
Cassie’s consent and management platform (CMP) allows your business to offer consumers the ability to opt-down rather than fully opt-out. Not only does this give you the potential to store more contacts in your database, but it also gives more control to your customers as they’ve got the abilities to control how much data they share, if any at all. The data privacy landscape is continuously evolving with more and more legislations being adopted to cover certain areas, use Cassie to stay compliant.
Why choose Cassie to meet UCPA compliance?
Our industry-leading consent management platform collects, groups, matches and honors user consent data across systems, devices and platforms so that your business meets UCPA legislation requirements.
Cassie is recognized by leading analysts such as Gartner and KuppingerCole as the highest performing CMP on the market.
Protect individual privacy
Allow end users to take control of their preferences with granular consent controls enforced across domains, devices and platforms.
Avoid fines and brand damage
Cassie enables organizations to meet the complex requirements of UCPA and mitigate risk with a robust framework for managing consent, avoiding severe penalties and reputational damage.
Pass audit inspections
Be prepared for compliance audits with demonstrable tracking and complete history logs, alongside advanced RoPA and DSAR modules to improve efficiencies and assess risk.
Ensure data security
Cassie is SOC 2 certified, assuring organization’s data is safeguarded from unauthorized access or breaches with industry-leading encryption protocols and practices.
Centralized source of truth
Use Cassie to honor and enforce consent data via APIs and integrations at high volume, in real-time for GDPR compliance across your tech stack (CRMs, CMS, marketing automation tools, BI tools).
Complex consent made simple
For every consent captured, Cassie can store unlimited key value pairs of additional information against those consents to unlock scalable, granular consent management.
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