Optimize first-party data collection
Anonymous Progressive Profiling
Cassie’s Progressive Profiling module enables you to compliantly collect anonymous first-party data insights to deliver personalized content and increase PII data capture while preserving consent history.
Use the preference dashboard insights to make data-driven decisions, from informing where online digital spend should focus and shaping future product development to prioritizing content strategies that increase engagement.
Anonymous preference profiling module
Cassie’s unique Cookie Management Solution unlocks a competitive advantage for marketers at a critical time as we enter the cookieless future.
Cassie’s Progressive Profiling module enables marketers to collect first-party data by asking relevant questions and building anonymous preference profiles.
Through client specific business rules, it serves non-intrusive pop-ups (e.g. questions, surveys or polls) during the digital journey to create anonymous preference profiles stored against a unique identifier.
The result?
Our Progressive Profiling solution empowers marketing teams with deeper preference insights to inform strategic decisions. When PII data is captured, the historic preference profiling data syncs so that you can see the full customer journey and enable personalized content that improves user engagement.
Gather scalable insights from advanced anonymous Progressive Profiling
Gain a competitive edge by using first-party data preferences
Power up your marketing strategy with precision-driven preference data
Increase opt-ins and collection of PII data while building customer trust
Build historical profiles of content preferences from anonymous users through conversion
Unlock audience preference insights for impactful brand engagement
Create campaigns based on data, not guesswork
The average website sees 98% of traffic as anonymous – a whole lot of missed opportunities. Cassie’s Progressive Profiling module gives marketers the power to start asking the right questions, at the right time in the user journey, to collect anonymous first-party data at scale.
By asking progressive questions upon repeat visits, you’ll gather rich anonymous profiles while building trust and learning more about why they’re visiting, what they’re looking for and what they want to see more of. Use these insights to drive contextualized campaigns and make strategic decisions with confidence.
Make data-driven decisions from dashboard insights
The first-party data you collect is stored in Cassie, with dynamic dashboards to help you make data-driven decisions and maximize their potential:
- Understand which content strategies to prioritize to increase engagement
- Discover where your online digital spend should be focused
- Rely on credible data to shape your future product developments
Cassie’s Progressive Profiling dashboard provides the insights you need to make strategic decisions that drive engagement and growth.
Related reading
Progressive Profiling FAQs
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What kind of data can be collected through Cassie's Progressive Profiling module?
- With Cassie's Progressive Profiling module, you can effortlessly gather a wide range of valuable first party data, such as interests and preferences depending on your audience. For example, if your business is in the automotive sector, you could ask website visitors what type of car they're interested in, whether they're looking to buy in the next 6 months, how they feel about electric vehicles. These questions can be triggered upon specific user actions, with each question building on the answers from the previous to create logical, sequential questions upon repeat visits. The Progressive Profiling module is completely flexible and configurable, meaning you can collect any type of information you need to inform your strategy. By using this powerful tool, you can ensure that you have access to accurate and relevant information about your customers, which can help you better understand and engage with them on a deeper level.
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How does Cassie's Progressive Profiling module help marketers collect anonymous first-party data?
- For marketers seeking to gain more insights into their website visitors, Cassie's Progressive Profiling module is invaluable. This feature enables you to obtain data gradually from each user by requesting relevant information each time they visit your website. You can then use this information to personalize the visitor's experience, enhancing it even further. By adopting this approach, visitors will be more inclined to disclose additional data over time, which benefits marketers by collecting more data while also providing a seamless user experience.