Read the Gartner® Market Guide for Consent and Preference Management
Skip to content

Optimize first-party data collection

Anonymous Progressive Profiling

Cassie’s Progressive Profiling module enables you to compliantly collect anonymous first-party data insights to deliver personalized content and increase PII data capture while preserving consent history.

Use the preference dashboard insights to make data-driven decisions, from informing where online digital spend should focus and shaping future product development to prioritizing content strategies that increase engagement.

customer icon