Cookie management

The future of Cookie Management

Cassie is an advanced Cookie Management Platform that empowers businesses to handle high-volume consent preferences on your terms and comply with global privacy regulations at scale.

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Feeling restricted with your current cookie solution?

Thousands of organizations struggle with basic cookie banners that fall short of regulations: ambiguous opt-ins, limited technical abilities, and untrustworthy attribution – risking fines and reputational damage.

Cassie is an advanced Cookie Management Tool that empowers businesses to handle high-volume consent preferences on your terms.

The flexible configuration ensures compliance with global privacy regulations, whilst highly accurate identification capabilities unlock the potential for enhanced insights in the cookie-less future.

Cassie’s Cookie Management features:

Complete global compliance

Multi-lingual and jurisdictional cookie module ensures you are always in line with the latest global regulations

Flexible control over styling

Unlimited cookie banner configurations with out-of-the-box customization, A/B testing and custom CSS

Advanced personal identification

Cassie’s Identity Service allows you to identify visitors even if cookies are removed so you can reduce consent fatigue and improve the user journey

Centralized source of truth

Collect visitor consent in Cassie across devices, domains and systems for a real-time, centralized source of truth

350+ API integrations

A catalogue of pre-built API applications so that Cassie seamlessly integrates into your existing tech stack

Instant lifetime audit trails

Individual cookie consent preferences are matched back to a data subject, giving you an auditable view of your entire consent relationship

Consent and Preference Management Reviews
“With your expert guidance and support, we achieved global cookie compliance and fully integrated Cassie with our CRM and marketing apps. We are confident that all our sites are compliant and look forward to using your services in the future.”

Digital Project Manager Media client

Create unlimited optimized cookie banners that increase opt-ins

The Cassie Cookie Module has been built for flexibility. You can create unlimited cookie banners with multiple variations for different requirements and legislations, with complete control over language, regulation and display.

Whether you use the out-of-the-box customization or custom build via the API, Cassie can make cookie compliance work for you. Optimize the look and feel of the cookie banner to maximize opt-ins, with the option to A/B test for improved results.

Build a centralized source of truth for every user

Cassie specializes in cross-domain and cross-device consent so you can collect visitor consent across platforms for a centralized source of truth.

Cassie’s cookie management platform enables your customer’s cookie consent preferences to be matched back to a data subject, giving you a holistic and auditable view of their consent relationship.

Identify users even if cookies are deleted or removed

Cassie’s advanced Identity Service helps organizations continue to identify visitors even if cookies are deleted or removed by a browser from privacy features like Intelligent Tracking Prevention (ITP).

If a visitor who has consented to first-party cookies to be stored later deletes their cookies, or if a browser automatically removes them, Cassie can still identify them.

This means you can understand who’s visiting your site every time, build stronger relationships with your customers and reduce consent fatigue.

Respect consumer opt-outs and ‘Do Not Sell’ requests

Cassie is one of a handful of consent management platforms enabled to respect Global Privacy Control settings, a data privacy standard enabling users to opt-out of data selling, promoting further trust between customers and businesses. This feature is particularly powerful for any jurisdiction with an opt-out model, like the California Consumer Privacy Act (CCPA).

Built in scanner to audit cookies and concealed trackers

Cassie’s cutting-edge cookie scanner simplifies the audit of cookies and hidden tracking technologies on your website or app. By using Cassie’s extensive cookie library, you can categorize your cookies according to their type (e.g., first-party, third-party analytical or performance) and historical precedence.

This means you can offer your customers complete transparency regarding the data being collected, the duration of data storage, and the entities with access to it. Schedule regular scans for ongoing monitoring and ensure your team stays informed about any changes, providing reassurance that all cookie data is collected, stored, and handled responsibly.

Build a relationship with a person, not a device, and see your ROI increase

Automated cookie scanner
- Cassie has a built-in cookie scanner, allowing you to set up regular website scans and automatically update your cookie list in your privacy or cookie policies
Simplify cookie deployment
- Our cookie deployment requires no technical skills and can be done within the platform, or you can go deeper with advanced features included in our API suite via Google Tag Manager
Respects customers privacy
- If a customer does not want to be tracked, Cassie will not track them - their information stays private and safe.
Instant updates across 1000+ domains
- Cassie stores its first-party data on an AWS S3 bucket, so any changes you make are applied instantly, whether you have 10 or 1000 web domains, without you having to manually make the changes.

Cookie Management FAQs

Why do I need a cookie management solution for my website?
- A cookie management solution helps you comply with privacy regulations, such as the GDPR or CCPA, by providing tools to manage and control the cookies used on your website. It helps protect your customer’s privacy and avoid potential legal issues.
How can a cookie management solution benefit my business?
- Our cookie management solution offers several benefits, including: ensuring compliance with privacy regulations, improving user trust by providing transparency and control over cookies, enhancing user experience through personalized consent preferences, and reducing the risk of data breaches and fines.
Will your solution automatically handle cookie consent for my website visitors?
- Our solution provides a consent management platform that automatically handles cookie consent for your website visitors. It presents customizable consent banners or pop-ups, allowing users to manage their cookie preferences easily.
Can I customize the cookie consent banner to match my website's design?
- Absolutely! Our cookie management solution offers customization options, allowing you to tailor the consent banner's design, colors, fonts, and content to match your website's branding and user interface.
How does your solution handle user consent preferences and cookie settings?
- Cassie provides a user-friendly interface where users can easily manage their consent preferences and cookie settings. Users can change their preferences, withdraw consent, or delete specific cookies through our dedicated preference center.