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We unravel the dark side of new social media platform Threads, taking a closer look at the dark patterns and data privacy concerns…
Consumers are using privacy browser features more than ever. Marketers need to be aware of the impacts on their campaigns…
Consumers want personalized experiences but not at the expense of their data privacy. Find out how marketers can solve the paradox.
Gather the first party-data you need to deliver powerful marketing campaigns more likely to convert using these 5 compliant strategies.
Understand why buyer personas are essential for reaching target markets and making successful sales. Use 1st party data to boost engagement.
Discover how to maximize user consent and drive opt-in rates to build more personalized customer experiences that convert.
We explore how the healthcare sector can embrace digital transformation with smart technologies while preserving patient confidentiality.
Progressive profiling is an effective and efficient method for gathering first-party data without bombarding them with lengthy forms.
We review what Amazon allegedly did wrong and consider what “dark patterns” look like in the consumer protection context.