NEW: 2024 Gartner Market Guide for Consent and Preference Management
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Centralized Consent Management

Powered by Syrenis, Cassie is a Consent and Preference Management Platform that centrally manages over 1.2 billion customer records for large organizations handling high-volume, complex data worldwide.

Compliance without compromise.

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Accredited SOC2
Accredited Cyber Essentials
Accredited IAB Registered CMP
Accredited IAPP Bronze Member
Gartner Market Guide 2024 About Us

Recognized by Gartner as a Privacy and Consent Management leader

Download the 2024 Gartner Market Guide for Consent and Preference Management, usually only available to Gartner clients, but for a limited time, we are pleased to offer complimentary access.

Read 2024 Gartner Market Guide

350+ API integrations

Readily available, secure and scalable – we’ve never met a platform we can’t integrate with

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Compliance powered by Cassie

Preference Management

Collect granular user preferences across devices, define the purposes of data collection and build personalized brand experiences

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Cookie Consent Management

Our highly configurable cookie banner manages consent at scale, with advanced user identification and profiling capabilities as well as cross-domain consent for improved UX

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Identity Service

Compliantly retain the identity of returning visitors even if the browser enables privacy settings and removes cookies to enable personalized digital experiences

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Record of Processing Activities (RoPA)

Accurate detailed records of all Personally Identifiable Information (PII) registered on the RoPA dashboard

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Centralized source of truth

Collect unique identification data across tech stacks to centralize all your user consent and preferences in a single platform

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Data Export & Reports

Export your data in real time – choose what is exported, in what format, when, and where, with custom and automated reporting capabilities

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Collect Match Harmonize Honor

Cassie is both a consent and preference management platform

  • Universal consent management across users, devices, and domains
  • Compliantly collect, match, and honor consent or preferences in real-time
  • Empower marketers with accurate data across entire ecosystem
  • Preserve the privacy of data subjects to build trust and maintain compliance.
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Who benefits from using the Cassie platform?

Specializing in sectors like healthcare, finance, automotive, retail and other highly regulated industries, Cassie helps large companies with high volume and highly complex data meet legislative requirements while increasing compliant revenue.

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What does the Cassie platform do?

What does the Cassie platform do?

Cassie meets the challenges of high regulation and complex data scenarios to deliver real-time personalized marketing, allowing brands to comply and grow through configurable cookie and preference management – all fully auditable.

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The future of consent and preference management

Cassie revolutionizes the way companies manage their customers’ data preferences and consents across devices and tech stacks. The Consent and Preference Management Platform combined with the Cookie Management Platform provide the perfect solution for any company looking to deliver a secure, trustworthy data management experience for their customers while ensuring data privacy and regulatory compliance.

How can Cassie help your business grow?

CMP for Risk and compliance

Compliance

Create a single source of truth, allowing you to go beyond compliance and save time with smart consent audits for any legislation

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CMP for IT

IT

Soc2 accredited, get high levels of security in a platform that's fully configurable, allowing you to process and act on real-time data

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CMP for Marketing

Marketing

Build stronger customer relationships through personalization and increase revenue with powerful identification and grouping tools

Marketing

‘‘Fully customizable, Cassie has developed a deep and rich feature set across all four service categories especially where integration is concerned, equally handling data from legacy systems through data loader functions and complex CRM APIs.’’

Market Guide for Consent and Preference Management, Gartner

‘‘The migration was part of a much wider programme of work which made it a complicated delivery. Despite these added complexities, the Cassie migration was flawlessly managed. The team’s support, responsiveness, expertise and helpful attitude meant that I had utter confidence in this part of the programme and the management of the delivery confirmed that I was right to have such confidence.’’

Jon Underwood – UK Data Programme Manager, LexisNexis

The latest industry research reports

Privacy beyond borders

Explore the balance between global user expectations and regulatory compliance, as we delve into consumer preferences across global regions and the impact of privacy laws on digital interactions

Read report

Data myths and misconceptions

Surveying over 600 US consumers read our report to understand why US consumers are wary about the security of their online data

Read report

Privacy pain points for marketers

Explore insights from leading marketers’ views on compliance complexities & the challenges concerning data privacy & cookies

Read report

Smart cars, smarter consent

We surveyed over 600 US consumers providing insights into consumer attitudes toward data privacy in connected cars

Read report

Prescribing privacy: Patient data

Learn patient insights into consumer trust and confidence in the healthcare system’s ability to protect & uphold data

Read report