Consent management

Consent Management Platform

The future-focused marketers are racing to get up to speed with how best to manage consumer consent.

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Why is Consent Management so important?

Consent Management is an essential part of digital marketing, as it provides customers with the control to shape their own data privacy.

It helps organizations comply with key regulations such as GDPR and CCPA, which require organizations to obtain valid and explicit consent from users before collecting and using their personal data for certain purposes.

Effective Consent Management enables organizations to build trust and transparency with customers by providing them with more control over their data. In addition, it can help drive business growth, as having a clear consent process in place allows companies to collect more accurate customer data that can be used to develop targeted campaigns and personalized experiences.

Ultimately, Consent Management is essential for ensuring both customer privacy and compliance with key regulations. Without it, businesses risk running into legal issues and damaging customer trust.

Our market-leading Consent Management Platform (CMP)

Recognized by leading analysts such as Gartner and KuppingerCole as the highest-performing CMP on the market in terms of configurability, flexibility and speed.

Long-term compliance solution

Legislations can and do change. Our configurable setup allows us to action any changes required very quickly so you won’t miss a beat.

Unlimited optimized cookie banners

You have the ability to design as many cookie banners as you need to meet different legal requirements and regulations.

RoPA

Cassie’s RoPA module will show you which data processes are really happening across all systems integrated with Cassie.

DSARs

With our DSARs module you’ll have complete visibility of how many requests you received; how many are completed or still pending and where they originated from.

Share sensitive data securely

Cassie automatically logs every data export so you have full visibility of who has received your data, which data they’ve received and when.

Cassie works around you

Our robust CMP has the flexibility to provide the data structure you need to ensure that your compliance journey never gets in the way of your business strategy.

Achieve compliance and boost revenue with a CMP

Recognized by Gartner as a Privacy and Consent Management leader

‘’Fully customizable, Cassie has developed a deep and rich feature set across all four service categories, especially where integration is concerned, equally handling data from legacy systems through data loader functions and complex CRM APIs.’’

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Fully compliant audit trails, so you’re always up to date with the latest regulations

With Cassie’s single version of the truth, you’ll be able to keep a full audit trail for every customer across all your systems.

Cassie makes it easy to find out what actions customers have taken and when they took them. This allows you to quickly identify any breaches or anomalies that could lead to costly fines or data loss.

Using Cassie’s comprehensive audit trail, you will be able to monitor changes in customer preferences over time as well as document all steps taken for compliance.

With Cassie, you can rest assured knowing your data is always secure and always compliant.

Ensure your customers’ data is secure and treated with respect

Cassie’s Customer Service Portal is fully compliant, so you can rest assured that the privacy of your customers will remain protected.

We understand how important it is to make sure that customer requests are handled quickly and efficiently. This is why our Customer Service Portal allows businesses to respond in real time and provide personalized customer support without compromising on security or data protection standards.

With Cassie’s Customer Service Portal, you can take customer service to new levels while ensuring compliance with all applicable rules and regulations.

Make the most of our ethical platform for a stress-free means of increasing customer satisfaction and trust.

Send a clear message to your customers that you respect and value them as individuals

Cassie’s Preference Centre makes it easy for customers to keep their data current and up-to-date. This allows you to stay compliant with privacy laws while also protecting your relationship with your customer base.

With Cassie, customers can provide consent or opt out of different types of communication in a few simple clicks. In addition, they can also manage their preferences for how and where they receive notifications from your business.

By using Cassie’s Preference Centre, you can show that you are committed to upholding the rights of your customers.

Demonstrate trustworthiness and maintain long-lasting relationships with your clients.

Ensure that your marketing database remains healthy and customers are engaged with relevant communications

By offering customers the ability to select which communications they would like to receive, Cassie helps you ensure that messages are sent only to those customers who have explicitly agreed to receive them. This helps maintain a clean and healthy list of contacts that is more likely to generate engagement from users.

If a user changes their mind about communication preferences or their contact information changes, the update can be applied instantly and without manual intervention.

Cassie’s opt-down options (rather than hard unsubscribes) help you retain the size of your marketable database while respecting customers’ privacy rights.

Supporting you every step of the way

Our team of experts is dedicated to assisting you with everything you need, whether it’s dealing with legal nuances or complex technical integrations and use cases.

We have helped some of the world’s leading brands manage their consent data properly, which has allowed them to establish long-lasting trust.

Don’t just take our word for it, read our clients’ compliance journeys and see how they’ve used Cassie to engage with their client base and increase revenue.

Consent Management FAQs

What are the key components of a consent management system?
- A consent management system typically includes features such as consent collection mechanisms, granular consent options, consent records storage, user preferences management, consent withdrawal mechanisms, and reporting capabilities.
How should organizations obtain valid consent from users?
- Valid consent should be obtained through clear and specific language, informed of the purposes of data processing, and provided on an opt-in basis. It should be freely given, easily withdrawable, and documented for future reference.
How long should organizations retain consent records?
- Organizations should retain consent records for as long as necessary to demonstrate compliance with privacy regulations. The specific retention period may vary depending on the applicable laws and the organization's internal policies.
Can consent be revoked by individuals?
- Yes, individuals have the right to revoke their consent at any time. Organizations should provide accessible and straightforward mechanisms for individuals to withdraw their consent and promptly honor such requests
How can organizations ensure ongoing compliance with consent management?
- Organizations should regularly review and update their consent management processes to align with changing privacy regulations. This includes staying informed about legal requirements, maintaining accurate consent records, and responding promptly to user preferences and consent withdrawal requests.
What is a Consent Management Platform?
- A Consent Management Platform (CMP) is a software solution that facilitates the collection, storage, and management of user consent preferences for data processing activities.
Are there any alternatives to consent for data processing?
- Organisations may sometimes rely on other lawful bases for data processing, such as fulfilling a contract, legal obligations, legitimate interests, or public interest. However, consent management is often considered the most reliable and transparent basis for processing personal data, especially for activities that require explicit consent under privacy regulations.