Recognized by Gartner® as a Consent Management leader
Recognized by leading analysts such as Gartner® and KuppingerCole, Cassie is the highest-performing CMP on the market in terms of configurability, flexibility and speed.
‘’Fully customizable, Cassie has developed a deep and rich feature set across all four service categories, especially where integration is concerned, equally handling data from legacy systems through data loader functions and complex CRM APIs.’’
Consent Management is an essential part of digital marketing, as it provides customers with the control to shape their own data privacy.
It helps organizations comply with key legislations such as GDPR and CCPA, which require organizations to obtain valid and explicit consent from users before collecting and using their personal data for certain purposes.
Effective Consent Management enables organizations to build trust and transparency with customers by providing them with more control over their data collection. In addition, it can help drive business growth, as having a clear consent process in place allows companies to collect more accurate customer data that can be used to develop targeted campaigns and personalized experiences.
Ultimately, Consent Management is essential for ensuring customer privacy and compliance with key regulations. Without it, businesses risk running into legal issues and damaging customer trust.
Cassie enables you to structure data subjects with complete flexibility, enabling unlimited metadata and key-value pairs so that you can store any additional data you want against consent. You can see exactly what a data subject has consented to share and who they’ve consented to share it with, with limitless configurability for any industry or data scenario.
Advanced Matching & Grouping rules ensure consent data consistency with the ability to identify user profiles across domains, devices and platforms. You can create multiple profiles per individual and attach relationships between data subjects, for example, a patient and a carer, to deliver more targeted communications and digital experiences.
Identify and verify customers with confidence
Cassie can identify more of your customers than other CMPs because it uses multiple additional identifiers and processes to match, group and assign personas to customers alongside the powerful Identity Service add-on. Combined, you can achieve:
Stronger marketing analytics
As you’re able to track customer journeys and attribution accurately, without depending on third-party cookies
Better customer service
As you can deliver the content and communications customers want, however they choose to connect with you
A single source of truth
Across your digital estate, all instantly updated and applied
The power of granular preference data
Cassie combines powerful identification methods, real-time integrations with your tech stack, and the collection of granular customer preferences to enable businesses to deliver personalized customer experiences at scale.
From what channel they’d like to be contact on or topics they’re interested in, to more custom preferences like what type of car they like or where they’d like to go on holiday, you can use Cassie to capture preferences in more detail so you can compliantly build your first-party data strategy.
Customers can make their own choices via the Preference Center, customizable to fit your brand, or via embedded widgets and custom page links. Your support team can instantly fulfill DSARs within the Customer Service Portal. Streamline efficiencies and improve the user experience from one platform.
A consent management system typically includes features such as consent collection mechanisms, granular consent options, consent records storage, user preferences management, consent withdrawal mechanisms, and reporting capabilities.
Valid consent should be obtained through clear and specific language, informed of the purposes of data processing, and provided on an opt-in basis. It should be freely given, easily withdrawable, and documented for future reference.
Organizations should retain consent records for as long as necessary to demonstrate compliance with privacy regulations. The specific retention period may vary depending on the applicable laws and the organization's internal policies.
Yes, individuals have the right to revoke their consent at any time. Organizations should provide accessible and straightforward mechanisms for individuals to withdraw their consent and promptly honor such requests
Organizations should regularly review and update their consent management processes to align with changing privacy regulations. This includes staying informed about legal requirements, maintaining accurate consent records, and responding promptly to user preferences and consent withdrawal requests.
Organizations may sometimes rely on other lawful bases for data processing, such as fulfilling a contract, legal obligations, legitimate interests, or public interest. However, consent management is often considered the most reliable and transparent basis for processing personal data, especially for activities that require explicit consent under privacy regulations.
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