Cassie is powered by Syrenis Ltd
Cassie – the Consent and Preference Management Platform is developed by Syrenis, who also own the SMART Stakeholder Management Software.
Syrenis is privately owned by experienced, highly-regarded, UK-based international business investors. Cassie benefits not only from their financial backing but their considerable expertise in the running of specialist global technology businesses.
Proudly specialist
As one of the very earliest pioneers of consent and preference management, founded in 2000, we remain highly specialist, foreseeing and delivering capabilities that enterprise companies will need to stay compliant and meet the evolving demands of global data citizens.
We take pride in being boutique by design, which allows us to provide personalized attention and customized solutions to our clients, and we are the driving force behind consent and preference management for some of the world’s biggest brands.
Our team is dedicated to helping businesses navigate the complex world of data privacy and ensuring customers’ preferences and consent are respected. We understand the importance of building trust with consumers and strive to be a reliable partner for all our clients.
About us
Right-fit partner
We work with complex, often global, businesses in high-volume, high-transaction data scenarios. Typically, our clients have ambitious growth plans and seek to go beyond compliance in implementing a consent and preference management solution.
We’re the right fit for organisations who need not just configurability, security and scalability but a business partner experienced in mapping business strategy to technical implementation in the field of consent and preference management.
Ahead of the curve
We develop our platform to anticipate evolving legislative and technical landscapes.
We believe…
Successful customer relationships begin with respect for customers’ data.
There are smart, legal and ethical ways to collect, query and use customer data to drive revenue: Cassie makes it simple not only to stay compliant, but to build customer trust and relationships.
SOC2 Type II compliant
Our unwavering dedication to safeguarding our clients’ sensitive data is demonstrated by Cassie’s SOC 2 Type II certification. This accomplishment signifies our persistent efforts to invest in strong security controls and stringent policies to maintain the most stringent data protection standards. Our clients can be confident that their information is always secure and protected due to this recognition. The SOC 2 examination is a standard for data security among digital firms in the United States, providing an overview of an organization’s internal controls and how it safeguards customer data and sensitive information.
Cyber Essentials Certified Plus
Earning this status empowers Cassie to tackle cyber threats effectively while demonstrating a dedicated commitment to safeguarding customer data. It ensures we’re implementing recognized security measures, creating a safer digital environment and reducing the likelihood of breaches so that our clients can have confidence in our security commitments.
Ecovadis accredited
Syrenis is proud to be Ecovadis accredited, demonstrating our dedication to sustainable business practices, ethical standards, and corporate social responsibility, as recognized by one of the world’s most trusted sustainability rating platforms.
Recognized in the 2024 Gartner® Market Guide for Consent Management
We are proud to announce that we have once again been recognized by Gartner in their Market Guide for Consent Management. This research allows security and risk management leaders to evaluate universal-consent and preference-management capabilities, and make a balanced, forward-looking product choice. Download the guide here.
Our leadership team
Our leadership team drive a customer-focused, high-performance culture for the Cassie team. Together they bring to bear on our product development and client relationships a deep and broad expertise in data privacy management and revenue growth in the enterprise arena.
Nicky Watson, Founder and Chief Architect
After a career spent across the disciplines of software design, data mining and digital marketing, and having pioneered the use of several marketing technologies for multiple enterprise clients, Nicky built and brought to market Cassie. Cassie was designed as a solution for companies wanting to gain the long-term advantages of using data compliantly and ethically whilst taking full advantage of legally-acquired data.
Nicky is the Chief Architect at Syrenis, and retains direction of all development work for the product, offering expert guidance that ensures Cassie remains ahead of technological, business and legislative challenges our clients may face. Nicky is also Chair of the Board of Directors.
Glenn Jackson, CEO
Glenn oversees all operational and commercial aspects of Cassie and Syrenis. He has led the brand for over five years and driven the expansion of the business into the healthcare, banking and other highly regulated industries. Glenn is hands-on as a leader, combining technical understanding with a sharp appreciation of our customers’ commercial imperatives.
With nearly 30 years of experience, Glenn has led businesses known for exemplary customer service. He is passionate about ensuring that the Cassie team consistently delivers new benefits and capabilities to our partners, while also maintaining Cassie’s position as the preferred CMP for managing large and complex datasets.
Dave Murfitt, CTO
Dave spent many years of his career leading the delivery of IT security for global brands.
Driven by his personal and professional interest in how data privacy will evolve and impact on commercial operations in the coming years, Dave has ownership of security and compliance of Cassie, ensuring that our infrastructure meets the demands of our clients today and well into the future.
As a former senior leader at Unilever, Dave also provides the Cassie team with guidance and challenge across financial and legal issues, also playing a pivotal role in our business strategy.
Your trusted partner
We know our customers choose us not just because our solution has the best technical capabilities on the market, but because of the relationships we build with them in the long term and our ability to apply our knowledge.
Respectful
We believe in the value of respect, both in a human and commercial sense. It guides what we say and do, giving us the courage to champion and stand for what is right.
Optimistic
We’re optimistic about the future – how data privacy can be used in a way that remains true to customer preferences while helping businesses to better connect, engage and perform.
Empowering
We empower businesses to offer customer choice and control when it comes to their data, building trust and creating opportunities for growth.
True believers
We’re advocates of how to positively use privacy data to achieve the incredible. We’re here to inspire a better way, beyond compliance.
