Preference management
The Preference Management Platform built for marketers
Cassie’s advanced Preference Management Platform offers configurable modules and granular consent controls, enabling organizations to build a more transparent customer relationship by offering the freedom to control their data.
Turn that trust into revenue through personalized experiences more likely to convert.
Cassie’s Preference Management Platform features:
Enhanced Preference Centre
Empower your customers to manage their data via the Preference Centre: unlike other preference centres, we compliantly collect granular preferences, attitudes, beliefs and aspirations that give you new insights beyond compliance
First-party cookie solution
Tackle the loss of third-party cookies with Cassie’s Identity Service that compliantly collects visitor preferences via server-side tracking so no data is lost
Flexible consent widgets
Provide total transparency alongside more personalized content with full control over the look and feel of consent widgets to increase your opt-in rates
Customer Service Portal
Enable service teams to respond to preference requests and manually update consents, preferences and personal data in seconds
Progressive profiling technology
Unlock valuable insights and tailor your marketing strategies with anonymous data capture points that help deliver highly personalized experiences
350+ API integrations
Seamlessly connect your tech stack via our extensive API library to sync consent data across every platform to send the right message to the right person, every time
Recognized as a market leader in Preference Management
Gartner recognizes Cassie as a leading Preference Management provider. Gartner’s Guide for Consent and Preference Management for Marketers is a must-read to help you understand why Consent and Preference Management shouldn’t be ignored but embraced, especially when delivering exceptional customer experience. For more about consent management, see our consent management platform that enables you to achieve compliance and boost revenue with a CMP.
Cassie empowers marketing teams to…
Improve efficiency by only sending communications more likely to convert
Enable the most effective personalization for stand-out experiences
Put the customer in control of how you communicate with them
Ensure data privacy compliance
Increase marketing ROI
Create brand trust and credibility
Why Cassie?
Take your preference management into the next era with AI
Cassie’s advanced AI capabilities ensure your business is primed to take advantage of the latest marketing opportunities.
With predictive analytics, Cassie can help you identify key customer needs and preferences so you can better customize messages, driving higher levels of engagement. You’ll also be able to optimize campaigns for different audiences in real-time, enabling timely personalized experiences that connect with customers on an emotional level.
Drive stronger connections with customers and increase revenue potential.
Designed to integrate with your sales and marketing platforms
Cassie connects with all your existing technology stack and applies any changes to all your systems in milliseconds.
Collect user preferences to get a fuller picture of the customer
Collect choices all along the customer journey, on any device, online and offline
Show customers you respect and protect their data
Centralize all your customer consent and preferences in a single place
Unlimited metadata
Set up an unlimited number of key-value pairs for each data subject to capture the customer data that matters to you.
Query at speed
Cassie can handle up to 50,000 record requests per second, delivering faster data queries so teams can instantly get the insights they need.
Operate in real-time
Any changes made are reflected immediately so that you can see the results in real time for unparalleled visibility
Scale to meet demand
Cassie can handle increased data volumes on a temporary or permanent basis without you needing to do anything
Target the right audience every time with a centralized source of truth
Marketing teams can use data that was legally obtained directly from consumers to improve their customer experience.
By combining preference data with existing behavioural data, marketing teams can effectively engage with consumers and new prospects to generate even more revenue from sales.
Personalizing content such as newsletters, website pages or display ads and displaying them to the correct audience at the right time can significantly enhance your conversion rates.
Related reading…
Preference Management FAQs
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What is a Preference Management Platform?
- The process of gathering and controlling customer preferences can be made easier with the help of a preference management platform. This platform can manage the choices made by users in a systematic and reliable way. For instance, if a user wants to receive emails on a weekly basis rather than daily, or if they only want notifications about new products and sales, but not from third-party partners - the preference management platform can facilitate these requests.
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What is the difference between Preference and Consent Management?
- The process of consent management allows individuals to choose whether to receive communications or not. On the other hand, preference management empowers consumers to select the frequency, content, and method of communication they prefer from companies. Each of these serves to use personal information as a way to build trust and customer loyalty through user consent - all through our preference management software.
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Why is Preference Management important?
- Customers have the power to make choices when interacting with brands through preference management. This gives them a sense of control, leading to increased trust, engagement, and spending. As a result, long-term brand-customer relationships can be formed.