The Preference Management Platform built for marketers
Cassie’s advanced Preference Management Platform offers configurable modules and granular consent controls, enabling organizations to build a more transparent customer relationship by offering the freedom to control their data.
Turn that trust into revenue through personalized experiences more likely to convert.
Cassie’s Preference Management Platform features:
Enhanced Preference Centre
Empower your customers to manage their data via the preference centre: compliantly collect preferences, attitudes, beliefs and aspirations that give you new insights beyond compliance
First-party cookie solution
Tackle the loss of third-party cookies with Cassie’s Identity Service that compliantly collects visitor preferences via server-side tracking so no data is lost
Flexible consent widgets
Provide total transparency alongside more personalized content with full control over the look and feel of consent widgets to increase your opt-in rates
Customer Service Portal
Enable service teams to respond to preference requests and manually update consents, preferences and personal data in seconds
Progressive profiling technology
Unlock valuable insights and tailor your marketing strategies with anonymous data capture points that help deliver highly personalized experiences
350+ API integrations
Seamlessly connect your tech stack via our extensive API library to sync consent data across every platform to send the right message to the right person, every time
Cassie empowers marketing teams to…
Improve efficiency by only sending communications more likely to convert
Enable the most effective personalization for stand-out experiences
Put the customer in control of how you communicate with them
Ensure data privacy compliance
Increase marketing ROI
Create brand trust and credibility
Designed to integrate with your sales and marketing platforms
Cassie connects with all your existing technology stack and applies any changes to all your systems in milliseconds.
Collect user preferences to get a fuller picture of the customer
Collect choices all along the customer journey, on any device, online and offline
Show customers you respect and protect their data
Centralize all your customer consent and preferences in a single place
Set up an unlimited number of key-value pairs for each data subject to capture the data that matters to you.
Query at speed
Cassie can handle up to 50,000 record requests per second, delivering faster data queries so teams can instantly get the insights they need.
Operate in real-time
Any changes made are reflected immediately so that you can see the results in real time for unparalleled visibility
Scale to meet demand
Cassie can handle increased data volumes on a temporary or permanent basis without you needing to do anything
What challenges do consumer brands face around data privacy
Embrace data privacy to win customer trust. In this guide, you'll discover what privacy practices you should adopt to help consumers feel in control of their data.
How hyper-personalization boosts engagement and increases revenue
Learn what the biggest challenges are when it comes to personalization and understand how preference management powers sustainable engagement and revenue.