Cassie’s advanced Preference Management Platform enables businesses to give users more control over their data with granular consent and configurable modules. Build trust and drive engagement with more transparent customer communication powered by preferences.
Target the right audience and personalize experiences
As digital marketing moves away from third-party cookies, now more than ever, businesses need to collect first-party data whilst respecting individual preferences to remain compliant with evolving privacy legislation.
Cassie’s Preference Management Platform enables businesses to compliantly gather granular user and communication preferences, like frequency, beliefs, channels and topics. Avoid regulatory fines, personalize content across platforms, improve user experiences and increase conversion.
Designed to integrate with your sales and marketing platforms
Cassie connects with all your existing technology stack to create a centralized source of truth that distributes consent data downstream so you teams can send communications across platforms with confidence you’ve got user consent to do so
Recognized by Gartner as a market leader
Cassie is recognized as a market leader in Gartner’s Guide for Consent and Preference Management for Marketers, a must-read to help you evaluate preference platforms and understand key functionality to look for.
The process of gathering and controlling customer preferences can be made easier with the help of a preference management platform. This platform can manage the choices made by users in a systematic and reliable way. For instance, if a user wants to receive emails on a weekly basis rather than daily, or if they only want notifications about new products and sales, but not from third-party partners - the preference management platform can facilitate these requests.
The process of consent management allows individuals to choose whether to receive communications or not. On the other hand, preference management empowers consumers to select the frequency, content, and method of communication they prefer from companies. Each of these serves to use personal information as a way to build trust and customer loyalty through user consent - all through our preference management software.
Customers have the power to make choices when interacting with brands through preference management. This gives them a sense of control, leading to increased trust, engagement, and spending. As a result, long-term brand-customer relationships can be formed.
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