Read the Gartner® Market Guide for Consent and Preference Management
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Preference management

The Preference Management Platform built for marketers

Cassie’s advanced Preference Management Platform offers configurable modules and granular consent controls, enabling organizations to build a more transparent customer relationship by offering the freedom to control their data.

Turn that trust into revenue through personalized experiences more likely to convert.

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Improve efficiency by only sending communications more likely to convert


Enable the most effective personalization for stand-out experiences


Put the customer in control of how you communicate with them


Ensure data privacy compliance


Increase marketing ROI


Create brand trust and credibility