Meet the Cassie Team
We are boutique by design, but the driving force behind consent and preference management for some of the world’s biggest brands.
Proudly specialist
As one of the very earliest pioneers of consent and preference management, founded in 2000, we remain highly specialist, foreseeing and delivering capabilities that enterprise companies will need to stay compliant and meet the evolving demands of global data citizens.
Right-fit Partner
We work with complex, often global, businesses, working in high-volume, high-transaction data scenarios. Typically, our clients have ambitious growth plans and seek to go beyond compliance in their implementation of a consent and preference management solution.
We’re the right fit for organisations who need not just configurability, security and scalability but a business partner experienced in mapping business strategy to technical implementation in the field of consent and preference management.
Ahead of the curve
We develop our platform to anticipate evolving legislative and technical landscapes.
We believe…
Successful customer relationships begin with respect for customers’ data.
There are smart, legal and ethical ways to collect, query and use customer data to drive revenue: Cassie makes it simple not only to stay compliant, but to build customer trust and relationships.
Cassie is brought to you by Syrenis
Cassie is brought to you by Syrenis, who also develop and own the SMART Stakeholder Management Software.
Syrenis has been fully owned since 2017 by Sir Terry Leahy and Bill Currie, experienced, highly-regarded, UK-based international business investors. Cassie benefits not only from their financial backing but their considerable expertise in the running of specialist global technology businesses.
Our Leadership Team
Our leadership team drive a customer-focused, high-performance culture for the Cassie Team. Together they bring to bear on our product development and client relationships a deep and broad expertise of data privacy management and revenue growth in the Enterprise arena.
Nicky Watson, Founder and Chief Architect
After a career spent across the disciplines of software design, data mining and digital marketing, and having pioneered the use of several marketing technologies for multiple enterprise clients, Nicky built and brought to market Cassie. Cassie was designed as a solution for companies wanting to gain the long-term advantages of using data compliantly and ethically whilst taking full advantage of legally-acquired data.
Nicky is the Chief Architect at Syrenis, and retains direction of all development work for the product, offering expert guidance that ensures Cassie remains ahead of technological, business and legislative challenges our clients may face. Nicky is also Chair of the Board of Directors.
Glenn Jackson, CEO
Glenn oversees all operational and commercial aspects of Cassie and Syrenis. He has led the business for five years and driven the expansion of the business into the healthcare, banking and other highly regulated industries, capitalising on Cassie’s core strengths and our testimonials and references from highly-regarded clients. Glenn is hands-on as a leader, combining technical understanding with a sharp appreciation of our customers’ commercial imperatives.
For almost 30 years, Glenn has led businesses renowned for strong customer service, co-ordinating the work of marketing, sales, implementation and customer service teams to deliver on our promises to clients. Glenn is enthusiastic in ensuring that the Cassie team deliver new benefits and capabilities to those who choose to work with us and that Cassie retains its position as the CMP of choice for those with large and complex data.
Dave Murfitt, CTO
Dave spent many years of his career leading the delivery of IT security for global brands.
Driven by his personal and professional interest in how data privacy will evolve and impact on commercial operations in the coming years, Dave has ownership of security and compliance of Cassie, ensuring that our infrastructure meets the demands of our clients today and well into the future.
As a former senior leader at Unilever, Dave also provides the Cassie team with guidance and challenge across financial and legal issues, also playing a pivotal role in our business strategy.
Your lifelong partner
We know our customers choose us not just because our solution has the best technical capabilities on the market, but because of the relationships we build with them in the long term and our ability to apply our knowledge.
Respectful
We believe in the value of respect, both in a human and commercial sense. It guides what we say and do, giving us the courage to champion and stand for what is right.
Optimistic
We’re optimistic about the future – how data privacy can be used in a way that remains true to customer preferences while helping businesses to better connect, engage and perform.
Empowering
We empower businesses to offer customer choice and control when it comes to their data, building trust and creating opportunities for growth.
True believers
We’re advocates of how to positively use privacy data to achieve the incredible. We’re here to inspire a better way, beyond compliance.
