How we helped:
Our client chose to partner with us on this initiative due to the flexibility of the platform, and our API-first architecture, which is now allowing them to seamlessly deploy our cookie banners on what is set to be thousands of their domains and sub-domains globally.
The significant volume of data subject records was another key factor in choosing Cassie as a solution. Our client required a solution which could manage hundreds of millions of data subjects and billions of preferences in real time. Cassie’s capabilities far exceeded those of our competitors in this respect.
A further deciding factor was Cassie’s ability to manage complex consent use cases, and our ability to non-disruptively align Cassie’s data structure with that of our client’s – which is heavily persona-based and required complex business logic and grouping rules to ensure compliance with CCPA and GDPR. This was achieved thanks to the flexibility of Cassie.