Compliance
CPRA
CPRA (California Privacy Rights Act) will considerably improve the lives of California citizens, it’ll give them stronger data rights and even more protection.
Cassie will be able to help you achieve compliance without you having to compromise your business goals.
What is CPRA?
The California Privacy Rights Act (CPRA) passed for law in November 2020 and extends the California Consumer Privacy Act (CCPA) by strengthening the existing framework by including additional privacy protections for consumers.
Despite being passed for law in 2020, the CPRA was officially brought into effect on January 1, 2023.
How does it differentiate from CCPA?
The CPRA applies to companies that purchase/sell/share personal data of more than 100,000 households or customers whereas the the limit under CCPA was originally 50,000. This means that some businesses who had to adhere to CCPA are now exempt from adhering to CPRA regulations.
The extended act now gives consumers the right to ask organizations to limit the use of sensitive personal information.
The CCPA initially required websites to have a link to say “do not sell my personal information” but this has now been updated with the adoption of CPRA now requires websites to have links saying “do not sell or share my personal information”.
Download “Gartner Market Guide for Consent Management”
This research allows security and risk management leaders to evaluate universal-consent and preference-management capabilities, and make a product choice.
This guide is usually only available to Gartner clients but for a limited time, we are pleased to offer complimentary access to the full guide.
Choose Cassie for:
Protect individual privacy
Allow end users to take control of their preferences with granular consent controls enforced across domains, devices and platforms
Avoid fines and brand damage
Cassie enables organizations to meet the complex requirements of CPRA and mitigate risk with a robust framework for managing consent, avoiding severe penalties and reputational damage
Pass audit inspections
Be prepared for compliance audits with demonstrable tracking and complete history logs, alongside advanced RoPA and DSAR modules to improve efficiencies and assess risk
Ensure data security
Cassie is SOC 2 certified, assuring organization’s data is safeguarded from unauthorized access or breaches with industry-leading encryption protocols and practices
Centralized source of truth
Use Cassie to honor and enforce consent data via APIs and integrations at high volume, in real-time for CPRA compliance across your tech stack (CRMs, CMS, marketing automation tools, BI tools)
Complex consent made simple
For every consent captured, Cassie can store unlimited key value pairs of additional information against those consents to unlock scalable, granular consent management