Platform
Connected TV consent management
Cassie is an advanced Consent Management Platform that empowers users to exercise control over their personal data and tailor their viewing experiences on connected TVs (CTVs), whilst enabling organizations to collect and enforce consent.
Seamlessly collect, match and enforce consent on CTVs
The rapid advancement of technology has led to the proliferation of connected devices, with connected TVs taking center stage in the modern home entertainment ecosystem.
As consumers immerse themselves in streaming services and interactive content, the need to address privacy concerns and ensure user consent becomes increasingly important. This has given rise to Consent and Preference Management Platforms (CMPs), which are pivotal in empowering users to exercise control over their personal data and tailor their viewing experiences.
Cassie’s user-friendly interface makes it simple to navigate through the entire process without any technical expertise required.
Fully compliant CTV solution
Configure Cassie to ensure global compliance across legislations like GDPR and CCPA with complete control over display and styling
Compatible with Smart TV platforms
Collect and enforce consent across CTV app providers like Apple TV, Amazon Fire TV and Android TV without feeling clunky
Personalize viewing experiences
Increase opt-in rates with an easy-to-use interface and collect granular user preferences to tailor the type of content they see
Enhance the viewing experience with a CMP
Use Cassie to create personalized viewing experiences. By leveraging user data and preferences, content providers can offer recommendations that align with individual tastes and interests.
This personalized approach enhances user satisfaction, enabling them to discover new content and enjoy a tailored entertainment journey. With granular controls, users can fine-tune their preferences, ensuring that the content they receive is relevant and engaging.
