Case study
Achieving global compliance for US largest food delivery provider
Client background
Our client is the largest food delivery company in the US, delivering groceries and fast food to over 20 million consumers via millions of couriers.
They operate globally, with a core mission to grow local economies through the implementation of their technology platforms and enable rapid access to local businesses at scale.
As they handle high-volume data across the world, predominantly through apps alongside multi-level email distribution lists, our client required a technology solution that could centralize consent and streamline compliance across their operations.
Industry:
Retail
Core focus:
Grocery/Food Delivery
Location:
United States
The challenge: Honoring consent globally
Our client approached us initially seeking a cookie banner tool to manage and honor consent to meet evolving global legislation. They were under a tight timeframe to achieve compliance and were considering building their own Consent Management Platform (CMP), however were wary of taking on the complexities and ongoing maintenance of such a platform.
With business operations across the world and customers based in different states and countries, they required a cookie banner that could offer geo-location control of language and regulations.
They were also keen to explore solutions that could support their expansive communication strategy, looking for a vendor that would enable them to collect and implement marketing preferences and email unsubscribes across multiple systems.
Free download: What challenges do retailers face around data privacy
By reading this guide, you’ll discover how retailers can build customer trust by embracing data privacy. Our guide covers:
- The business and brand implications of not enacting a good data privacy strategy
- What privacy practices you should adopt to help consumers feel in control of their data
- What a Consent and Preference Management Platform (CMP) is and how it will solve your problems
The solution: Centralized CMP
Cassie was selected as their CMP of choice because of it’s market-leading capabilities to store high-volume, complex data, with an API-driven approach to accurately distribute consent to all downstream systems in near real-time.
This expanded into a vast and complex multi-department initiative, and Cassie was implemented across the entire organization, storing in excess of 350 million data subject records.
Auditable compliance trail
With Cassie in place, our client can now consistently and accurately document all data processing activities across systems, departments and regions. This enables them to provide complete audit trails to demonstrate compliance across data privacy legislation, with near-instant updates and export functionality should they require it.
Cassie features DSARs and RoPA modules that allow businesses to streamline their data processing capabilities. As a result, they can gain a deeper understanding of their data with a comprehensive suite of advanced features designed to enhance efficiencies and reduce risks across systems.
Customized preference pages
The client has also embedded the Cassie Preference Center and utilizes the extensible data model to surface different preference pages for each persona that they have.
They have three different types of personas across their business: a deliverer, a merchant, and a consumer. For each of these profiles, a bespoke preference page is made outlining all of the preferences that each persona has.
They utilize the out-of-the-box tools within Cassie to build a custom Preference Page, with a custom theme allowing them to change the branding and look and feel.
Within this page, the end user can update all their email preferences. This is what the client uses to communicate with each of their three personas.
Each preference submission will be kept separately per profile. All preference submissions here are then sent back into Cassie and stored in an immutable state where it can be queried or pushed out of Cassie to downstream systems.
The impact
Our client has successfully embedded our CMP within their technology stack and integrated Cassie with many of their existing third-party systems.
They are leveraging the platform to remain compliant with the relevant regulations as they expand overseas, whilst continuing to effectively market and communicate with their customer base.