Cassie is an advanced consent management platform that centralizes complex consent data across your clinical development workflow to achieve global compliance and enhance end-user experiences, whether it’s direct-to-consumer or provider distribution networks.
Data is the foundation of growth and innovation for pharmaceutical, biopharma and life science organizations – but it’s tangled within a complex regulatory landscape and increasing patient privacy awareness.
Patients and providers expect contextual experiences, balanced with respecting personal preferences and regulatory compliance requirements.
Cassie provides advanced consent and preference management to help life sciences organizations manage complex consent data to enable more effective communications and better business results.
Unlock continuous consent across the care continuum
As a person moves through the care continuum, from anonymous, to patient, to advocate, Cassie can solve data usage, privacy permissions, restrictions and permissions across the entire patient journey.
Capture anonymous data to drive awareness around preventative care and healthy living
Collect customer preferences to send relevant, personalized communications on their terms
Connect consent across the organization, third-party platforms and channels
Achieve compliance with any regulation, in any language through complete configurability to meet different requirements of legislations like HIPAA, CCPA and GDPR
Optimize cookie banners
Manage high-volume consents in a centralized repository, encourage opt-ins and decrease opt-outs via user-friendly cookie widgets across devices flexible to meet branding, multi-lingual requirements
Centralize consent across systems
Securely connect to any 3rd party platform for unified data visibility across your tech stack like EHRs, MDMs, QHINs, marketing automation and CRM systems to form one central view of consent for every patient
Deliver contextual user experiences
Understand exactly what communications your partners, providers and patients want to receive and what data they want to share with who via granular preference management and extended meta data across multiple profiles
Streamline service responses
Use the admin portal to manually manage consent, for example offline to online digitization of consent, alongside the self-service customer portal to drive efficiencies
Ensure data consistency
Cassie uses advanced Matching and Grouping technology to identify patients across devices and attach relationships to data subjects i.e. patient and carer, enriching data across 3rd party systems
Build a centralized source of truth with Cassie
We know pharmaceutical organizations rely on countless systems to deliver optimized care solutions, from the EHR, CRMs and CMS to marketing automation and master data management tools.
Cassie is the connecting link between all of your platforms and can enable interoperability. Through out-of-the-box integrations and APIs, Cassie will update all consent data in real-time, whether they’re offline-to-online updates or eConsent values.
You can utilize and share data with confidence, knowing your end user’s preferences are honored across your entire ecosystem.
The ultimate HIPAA compliance checklist
Download our HIPAA compliance checklist to make sure you’re safeguarding healthcare data while staying compliant with regulations. To guide healthcare organizations seeking to navigate HIPAA, this checklist walks through: