Case study
Centralized consent for top 3 US pharma giant
Client background
Our client is a leader in the life sciences sector, often cited in the top 3 US pharmaceutical organizations. They’re deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses.
Our client is driven to deliver greater value and improve patient experiences through next-generation customer engagement, digital health, and connected care.
Industry:
Healthcare
Core focus:
Global medicinal drug distribution
Location:
United States
4m+
Customer records
150+
Websites with cookie banner
20+
Languages implemented
The challenge: Disconnected consent
As their technological landscape grows, so does the complexity of their data landscape. Patients can access multiple touchpoints, from the website through to various apps, leading to a disconnected view of the patient. Our client needed to evolve how they manage consent across their entire operational workflows.
Core project goals:
- Effectively inform HCPs, Patients and Payers, and enable individualized patient care
- Help patients achieve better outcomes and manage their health more effectively
- Increase the trust and care of data between them and their customers
- Deliver competitive advantage by increasing the speed to information
Download: Centralizing consent in clinical development
Having effective communication is crucial for life science organizations that handle clinical development, but legacy systems and tech stacks create challenges for these businesses. These challenges can be solved by centralized consent. This guide covers:
- An overview of the importance of effective communication in life sciences
- The role that centralized consent plays in regard to improving communication
- 6 steps you can take to implement centralized consent
The solution
Cassie was recommended to our client as a preferred consent management platform by Gartner, due to our advanced capabilities in centralizing consent data across systems in real-time. We worked with our client to implement Cassie across three key projects to help them create a single view of the patient and centralize how they manage and enforce consent.
Delivering a global HCP consent solution
Our client came to us to replace their custom-built consent management system that stored and managed their Healthcare Provider consents (HCP) for extended vendor management and clinical development. Though it handled their initial requirements, the system proved to be high maintenance and unable to meet their more complex needs.
- Global repository of HCP consents across 73 countries / 4m+ customers
- Integrated consent management across third-party systems like IQVIA, Veeva, Salesforce Marketing (alongside offline to online consent uploads)
- Differentiate commercial vs. medical consent and implicit vs. explicit consent for global territory control
Integrated digital patient experiences
As our client continues to evolve their clinical development processes, they have introduced multiple digital touchpoints like websites and mobile apps for consumers to access treatment and manage their health directly. Cassie enables our client to centralize consent across all of their platforms, so they can effectively communicate with patients while maintaining compliance with all relevant legislation.
- Integrated patient experiences through ongoing app integrations
- Centralizing consent data for a single patient view to improve outcomes
- Over 8 applications successfully implemented to reflect consents in real-time
Delivering enterprise cookie management
Consent management starts from the moment a user lands on your website. Our client utilized the configurable cookie module available as part of the Cassie platform to collect and enforce cookie consents across their entire digital estate.
With advanced functionality like Identity Service and Cross-Domain Consent, Cassie is able to handle high-volume consent preferences in line with our client’s bespoke needs and ensure they comply with global privacy regulations at scale.
- Global cookie management across clients’ digital estate
- 60+ Cassie Cookie Consent widgets across 150+ websites
- 20 languages across 26 countries
The impact: Connected consent across digital ecosystem
Following the successful implementation of Cassie, our client is now able to deliver enhanced customer experiences and drive greater engagement. Cassie collects consent across the entire patient journey, from initial website visits to mobile app activity and D2C prescriptions.
Cassie also powers the two-way consent management across their provider network, helping streamline clinical development and market access to treatments. Our client is now able to effectively communicate with HCPs, patients and payers across their distribution network and enable individualized patient care.
They are now reaching global compliance standards across every data touchpoint, with full audit capabilities and data dashboards to unlock enhanced analysis of care outcomes and patient preferences.