Strengthening patient trust with Consent Management Platforms

The healthcare industry is under increasing pressure to ensure that patient data remains secure and private. This means not only ensuring the safety of physical records, but also digital consent forms, medical histories, prescriptions, and other confidential information. A Consent Management platform (CMP) can help healthcare providers protect this data while providing patients with peace of mind that their personal information is handled responsibly.

In this blog, we will explore how CMPs can improve patient trust.

Enhance transparency

Consent management platforms help to create a sense of trust between healthcare providers and patients by providing greater transparency. Through these platforms, patients are able to take control of their personal data by viewing what information is collected, how it is being used, who has access to their data, and what they must consent to before it is shared.

Automate consent forms

CMPs can be used to automatically generate consent forms with tailored language and patient-centric designs that make it easy for patients to quickly understand their rights, as well as the data being collected and accessed by healthcare providers. Automated consent forms also eliminate the need for manual data entry, reducing administrative errors and delays in consent processing.

Facilitate compliance

CMPs help ensure that patients’ personal data is properly protected and collected in accordance with all applicable regulations, such as Health Insurance Portability and Accountability Act (HIPAA), General Data Protection Regulation (GDPR) or other data privacy laws. The presence of CMPs helps organizations collect and manage consent from patients in a transparent, secure, and compliant manner.

Enhance data security

Medical records and private information can contain extremely sensitive data, such as a patient’s medical history, diagnoses and treatments, prescriptions, and other personal details. With a CMP solution in place, healthcare providers are able to ensure that access to this sensitive information is tightly regulated. This not only helps to protect patients’ privacy and prevent unauthorized access or misuse of their data, but it also helps to ensure that the information is only being used in a manner consistent with applicable laws and regulations.

Improve communication

A strong Consent Management Platform will not only provide patients with notifications when they are asked to give their consent for something that is new or has been changed, but also explain the details of why the changes have been made. These details should include information about what has been changed and how it affects them so that they can make an informed decision. This will ensure that the patient has a clear understanding of what they are consenting to and why.

Streamline audits

CMPs make it easy to track and audit patient consent. This helps healthcare providers quickly identify any potential issues or breaches, so they can be addressed in a timely manner.

Auditing also ensures that patients are regularly informed about the use of their data and gives them opportunities to withdraw consent if needed.

By leveraging a Consent Management Platform, healthcare providers can provide their patients with the assurance that their data is secure, and their consent is compliant. With the right CMP solution in place, healthcare organizations can strengthen patient trust and ensure better data privacy.

What is Cassie and how does it help healthcare providers strengthen patient trust?

Cassie is the Consent and Preference Management platform for organizations processing complex and high volumes of data; they rely on Cassie to build stronger customer relationships through the respect of individual choices.

We believe that customers should be in control of their data. We build stronger customer relationships by respecting individual choices and driving deeper insights through enhanced preference management.

Our advanced preference management system allows the auditable capture of brand, pricing, channel, relationships and other important customer choices. We apply customers’ preferences across your communications channels in micro-seconds. We go beyond compliance. If granular detail matters: Cassie delivers.

Cassie offers a viable solution for healthcare providers to comply with the stringent regulations laid out by HIPAA, ensuring the safe and confidential handling of all patient data.

• Achieve comprehensive compliance with HIPAA regulations
• Securely store patients’ personal data
• Create a detailed audit trail for all access permissions and modifications
• Offer a convenient method for securely tracking, managing, and sharing sensitive data
• Enhance the understanding of how patient data is utilized and ensure its appropriate use.

To discover how Cassie can assist healthcare providers in surpassing their compliance goals and achieving advanced levels of connected care, take a look at our healthcare sector case study.

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