Marketing
Build trust through transparency: Cassie's Preference Centre
Empower your customers to manage their consent and preferences
Cassie’s Preference Centre will enable your customers to have complete control over their data.
They can notify you of updates regarding their personal data such as their contact details, consents and preferences.
By giving your customers power over their data you are proving that you trust and respect them. With Cassie, you can value your customers whilst complying with the rules and regulations around privacy.
How to retain a marketable database with Cassie
Our clients see their customers opting down rather than opting out, retaining their marketable database. Options such as holidays, frequency, specific product categories and seasons help your customers find a way to stay engaged that suits them.
Boost your customer retention rate with preference pages
Cassie’s Preference Pages are smaller versions of the Preference Centre, they are designed to only show specific consent options based on the emails you send your customers.
When businesses give their customers the opportunity to opt-down instead of opt-out, they can increase their customer retention rate by 20%
The Cassie team will guide you every step of the way
Our implementation team are experts who can help you compose and structure your preference pages. We have done this for some of the biggest companies in the world, helping them to achieve higher consent rates than they’ve achieved using other CMPs.
Build long-lasting customer relationships with Cassie’s Preference Centre
Holistic view of the customer
Cassie provides you with a single view of the customer in a legal and ethical way.
Fully brandable interface:
Our portals are fully customizable to ensure that managing personal data feels familiar to your customers.
Centrally managed update:
Information is recorded back into Cassie in real time so your data is always up to date.
You have full control over what your customers can edit within their portals.
Quick and easy for your customers:
Preference pages are accessed via a link attached to the bottom of an email
A complete audit trail:
See the full consent history and legal text that was presented to your customers.
When customers trust you, they are more willing to provide insights into their preferences.
