Compliance
KCDPA
The Kentucky Consumer Data Protection Act The law places new obligations on businesses for the safeguarding of consumer data.
Cassie helps you achieve compliance without you having to compromise your business goals.
What is the Kentucky Consumer Data Privacy Act?
The Kentucky Consumer Data Protection Act (KCDPA) is a comprehensive privacy law enacted to regulate data processing activities and grant consumers rights over their personal data. Effective January 1, 2026, it applies to businesses operating in Kentucky or targeting its residents, provided they meet certain data processing thresholds.
The KCDPA grants rights to access, correct, delete, and opt-out of the sale of personal data, and mandates businesses to maintain reasonable data security practices.
Does your business need KCDPA compliance?
The KCDPA applies to businesses either operating in Kentucky or targeting its residents that annually:
- Control or process personal data about at least 100,000 Kentucky consumers, or
- Control or process personal data about at least 25,000 Kentucky consumers, and generate 50% or more of their annual gross revenues from the sale of personal data.
Like other Virginia-style laws, the KCDPA uses GDPR-derived language, applying mostly to “controllers” and the “processors” operating on their behalf.
The KCDPA maintains the same application thresholds as Virginia and certain other copycat states. Exemptions include non-profits, HIPAA-covered entities, and employment data, among others.
What else does Kentucky’s new privacy law require?
Kentucky’s new law includes many of the obligations present in other, similar states, including:
Maintaining reasonable security measures to protect personal data.
Establishing contracts with data processors that restrict how they process personal data on behalf of the controller.
Limiting the collection of personal data processing to the extent “reasonably necessary” for disclosed purposes, and prohibiting the of personal data for incompatible further purposes without consent.
Conducting data protection assessments (risk assessments) prior to certain processing activities.
A business that violates the KCDPA will get a 30-day period to “cure” the violation from the Kentucky Attorney General before being taken to court. The law does not include a private right of action, so consumers can’t sue a business for violating it.
Why choose Cassie?
Most consent management providers offer templated solutions so that you can ensure compliance. This might sound good and exactly what you’re after, but you’ll have to sacrifice your business goals to achieve this.
With Cassie’s CPM you can be confident in knowing that you’ll be compliant with KCDPA and other relevant regulations without having to jeopardize business aims and objectives. As well as achieving compliance, you’ll be able to build trust and loyalty with your customers by offering transparency.
Protect individual privacy
Allow end users to take control of their preferences with granular consent controls enforced across domains, devices and platforms
Avoid fines and brand damage
Cassie enables organizations to meet the complex requirements of APP and mitigate risk with a robust framework for managing consent, avoiding severe penalties and reputational damage
Pass audit inspections
Be prepared for compliance audits with demonstrable tracking and complete history logs, alongside advanced RoPA and DSAR modules to improve efficiencies and assess risk
Ensure data security
Cassie is SOC 2 certified, assuring organization’s data is safeguarded from unauthorized access or breaches with industry-leading encryption protocols and practices
Centralized source of truth
Use Cassie to honor and enforce consent data via APIs and integrations at high volume, in real-time for APP compliance across your tech stack (CRMs, CMS, marketing automation tools, BI tools)
Complex consent made simple
For every consent captured, Cassie can store unlimited key value pairs of additional information against those consents to unlock scalable, granular consent management
