Case Study
Publishing
Publishing powerhouse builds trust with customers by delivering transparency. To ensure transparency and control over data harvesting and leveraging, our client required a Consent and Preference Management Platform (CMP) that could unify their consent and preference data across all digital sites and products. This included 33 websites and 42 apps, while ensuring compliance with global cookie and regulatory standards and facilitating DSARs requests.
Our publishing client
Our client is a mass media and publishing company. Their mission is to empower and inspire their readers by connecting them with the most relevant, accurate, and timely news, stories, and information. With a vast library of content ranging from in-depth features to up-to-the-minute breaking news, they are committed to helping their audience stay informed on the topics that matter most.
The news services’ requirements:
Our client needed a Consent and Preference Management Platform (CPM) that could centralise all their consent and preference data across their digital sites and products (33 websites and 42 apps ), enabling customers to have a clear understanding and control over how data about them is harvested and leveraged.
- Holistic consent solution spanning all channels
- Global cookie compliance
- Global regulatory compliance
- Facilitate DSARs requests
Fast Facts:
Industry
News Services/Publishing
Region
Worldwide
Key Regulations
General Data Protection Regulation (GDPR)
California Consumer Privacy Act (CCPA)
Products
Consent and Preference Management Platform (CMP)
Cookie Management Solution
DSARs module
The publisher’s compliance challenge
The cookieless future
Our client needed to rethink their data-gathering strategies in the wake of a cookieless future.
With cookie auto-deletion becoming more commonplace across browsers, it was essential to identify customers as quickly and accurately as possible. Our client’s core challenges included:
- Gathering behavioural data
- Managing cookie auto-deletion by browsers
- Accurately identifying and grouping customers
Increased customer expectations of personalization
Customer expectations of personalization are increasing, and our client needed to find ways to serve relevant content without seeming intrusive or triggering their customers with irrelevant information. Their main challenges were:
- Avoiding triggering content
- The fragmentation of relevance
- Getting the right level of context
How Cassie’s highly configurable CMP supported our client
Our client chose Cassie for its extensive capabilities and reliability.
With its advanced configurability, data-driven insights, scalability, and an easily accessible API suite, Cassie was well-equipped to handle any consent management challenges.
Cassie was the only vendor that could guarantee:
- A complete consent and preference management platform
- Speed of data processing
- Granularity of preference management
- Identification that goes beyond an email
- Configurable APIS not limiting pre-built connectors.
Cassie’s Cookie Management Solution enabled our client to:
- Optimize cookie opt-ins with unlimited cookie banners
- Have complete control over language and regulation
- Simplify cookie deployment centrally or via Tag Manager
- Stay on brand with complete control over styling
- Improve opt-in rates with A/B testing
- Respect customers’ Do Not Track settings.
Cassie DSARs module
By combining Cassie with our DSARs module, our client achieved greater organisational efficiency and transparency:
- Requests can be made through landing page forms or through Cassie’s public portal and all requests are centrally logged in the DSARs portal
- DSARs can be attributed to the data subject’s record within Cassie, providing a central full view of all information, requests and changes
- Personal information held on the data subject who has made the DSARs can be verified within Cassie and automatically placed into the DSARs platform for processing.
The opportunities with Cassie:
- Higher revenue through customer engagement and better profiling
- Better customer experience through the identification of customers and the development of personas to reflect their complex values, beliefs and motivations
- Improved customer loyalty through the consistent ability to deliver relevant content and advertising across wearables, household devices, vehicles, TV boxes and more
- More insight into customers and their media consumption across all channels
A successful CMP implementation
Part of Cassie’s implementation process is to educate clients and show them that by choosing our CMP, you’re not just solving today’s problem but anticipating tomorrow’s problems.
Today, our client can:
- Meet the evolving global compliance requirements
- Safely and securely share consumer data
- Query their data sets in real time
- Boost engagement with personalized experiences using real-time data
- Efficiently manage customer consent and preferences
- Maintain customer privacy
- Enrich their customers’ profile by collecting unlimited amounts of data