Automotive compliance
Connected vehicle data consent solution
The future of connected cars is here – and protecting customers vehicle data is an essential part of it. With Cassie, car manufacturers can rest assured that their customers’ data is handled responsibly while also streamlining compliance processes when sharing with third parties.
Connecting vehicles with a Consent and Preference Management Platform
Data is the driving force behind connected cars – it powers everything from infotainment systems to self-driving capabilities. Cassie helps to compliantly bridge the gap between customers and OEMs, allowing for a more seamless connected car experience. Using Cassie, car owners can easily update their preferences of their car data consent – giving them full control over how it’s used, whilst you gain an automated audit trail to ensure compliance with data protection regulations and reduce the risk of costly fines from privacy violations.
“Today’s modern vehicles are more connected than ever within the IoT ecosystem. From voice recognition to GPS and location, consumers are sharing a lot more than they realize with automotive manufacturers. I predict consumer consent will become front and center for organizations that build connected cars. There will be a global call for data transparency. More specifically about what is shared, how that information is used and the implications for advertising and data monetization.”
Nicky Watson – Founder and Chief Architect (Cassie)
Connected cars built on trust
Trust is crucial for a successful connected car customer experiences. By using Cassie, your customers can trust that their data is secure and only used when their consent has been provided, building brand loyalty and lasting relationships. Customer trust extends to secure data exchanges between third-party services, such as such as repair shops, insurance companies, and auto loans/financing services, where secure data exhanges are essential for connected cars. Cassie supports the secure handling of customer data providing a centralized platform, strengthening the integrity of these data exchanges.
The Cassie consent management solution supports OEM automotive organizations with:
Secure and compliant data
Avoid fines and safeguard your customers’ data and ensure compliance with industry regulations. Rest easy knowing that personal information is handled with the utmost care and in accordance with the highest security standards.
Usage analytics
Gain unparalleled insights into how your customers interact with your products. Understand usage patterns, preferences, and pain points, allowing you to tailor your offerings to perfectly align with their needs.
Sales insights
Equip your sales teams with real-time insights into customer behaviors and preferences. Empower them to make informed decisions that resonate with your audience and drive conversions.
Added value services
Elevate the customer experience by offering services that go beyond the ordinary. Create a bond that extends beyond the point of sale, turning customers into brand advocates.
Product insights
Continuously evolve and enhance your products based on actual usage data and customer feedback. Deliver solutions that cater to your customers’ evolving needs, showcasing your commitment to innovation.
Ensure data consistency
Cassie uses advanced matching and grouping rules to identify customers across indidviual devices a to enrich data across 3rd party systems.
Centralized user journey consent communications
Cassie allows you to:
- Put customer preferences at the heart of your business
- Connect consent across all business, third-party platforms and channels
- Communicate with customers on their terms
- Ensure compliance by default
- Create a single source of truth
Build a centralized source of truth with Cassie
Cassie connects connected car platforms and facilitates interoperability across the data silo systems, ensuring that all auto consent data is continually updated in real-time through pre-built integrations and APIs.
With Cassie, you can confidently use and share data across your entire data ecosystem while delivering on customers’ preferences and consent choices.
Read our latest automotive guide
Connected Vehicle Data Privacy Essentials Guide
This guide provides a roadmap for navigating data privacy in the connected vehicle ecosystem. It covers how connected vehicle data is used, regulations, best practices, regulatory compliance, and implementing consent and preference management solutions. The guide offers insights into GDPR, CCPA, FTC Act, informed consent, secure data storage, and more. It aims to establish a robust compliance framework to safeguard businesses and customers.
