Privacy at the polls: US 2024 election

As the 2024 US election approaches, data privacy has become a significant concern for voters. Our latest report explores the relationship between voter behavior and data privacy and uncovers some startling statistics…

• 4 in 10 voters rarely or never consider how political sites they visit use their personal data
• 46% of voters have seen a rise in targeted political ads this election cycle
• 81% of voters say that the rise of AI makes them more inclined to care about data privacy legislation/political platforms than they have in previous election years

Access the full report now!