Gartner® Market Guide for Consent and Preference Management for Marketers
“Central to most privacy laws is the challenge of providing users with clarity and control over their personal information and how it is used. Digital marketing leaders need a clear overview of the consent and preference management ecosystem to design experiences that meet this challenge.”
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Market Guide for Consent and Preference Management for Marketers, 26 September 2022, Andrew Frank and Tia Smart. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
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