Understanding Universal opt-out Mechanisms (UooMs) and Global Privacy Control (GPC)

In the United States, as many as 7 data privacy laws have introduced explicit requirements regarding opt-out signals, creating a landscape where various terms and mechanisms are employed. This guide aims to provide a concise overview of these concepts, particularly focusing on…

• Explaining 3 main types of browser signals – Universal opt-out Mechanisms (UooMs), Opt-Out Preference Signals (OOPS) and Global Privacy Control (GPC)
• Which specific US legislations mandate opt-out signals and when they will be enforced
• How you can prepare your business to comply with these new requirements