Download the Gartner Market Guide for Consent and Preference Management

YouTube no cookie feature explained

YouTube sets a tracking cookie (for marketing purposes) by default. The problem? If people are viewing a YouTube-hosted video on your website, then they will not have consented to this tracker.

It’s just one area where legal experts are expecting class action suits to challenge contraventions of privacy legislation.

Read our YouTube guide to ensure your marketing team aren’t caught out.

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