ITP & Cookies Guide

The digital landscape is undergoing a profound transformation as leading browser technologies take significant strides to safeguard users’ online data privacy. These advancements have far-reaching implications for the Ad Tech industry, reshaping the way marketing data is collected, stored, and utilized.

Our comprehensive guide addresses key questions at the forefront of this revolution:

• How will advancements in browser technologies impact digital marketing?
• What are the changes in browser privacy?
• What is intelligent tracking protection (ITP)?
• What is the business impact?
• How Cassie helps