Read the Gartner® Market Guide for Consent and Preference Management
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A guide to mastering the acronyms of data management

Companies today have access to vast amounts of personal data, but the data privacy movement is changing how they can use this information.

Our comprehensive guide explains the major functions and differences of data management tools like CMPs and CRMs, which are essential for marketers in this new era of regulations and shifting consumer expectations.

This guide clearly explains the acronyms and how they can help you prioritize customer consent and control.

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