10 reasons to use Cassie’s Identity Service: Tackling privacy browser settings

Cassie’s Identity Service helps clients retain the correct identity of returning visitors, even when browsers activate privacy settings and remove cookies. This service ensures accurate data collection and attribution, optimizing campaigns and enhancing the user experience. Find out our top ten reasons why this Cassie’s Identity Service will change:

• Your reporting and attribution
• Your tracking and analysis
• User frustration with consent fatigue and poor user experience