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Resources

Guides

In-depth explainers on key topics across data privacy

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Data-privacy-metrics-How-to-measure-the-ROI-of-privacy-programs Risk and Compliance

Data privacy metrics: How to measure the ROI of privacy programs

Measure your privacy program’s projects and trends to know how your program is succeeding and what ROI your organization is seeing.

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Build or buy Consent and preference management platforms Risk and Compliance

Build or buy: Consent and Preference Management Platforms

Considering buying a Consent Management Platform? Find out everything you need to know before you take the plunge.

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Cassie Identity Service Privacy Calculator Cookies

Cassie Identity Service Privacy Calculator

Calculate the potential increase in revenue from conversions and advertising by using Cassie’s Identity Service to combat privacy browsers.

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Understanding UooMs and GPC Risk and Compliance

Understanding Universal opt-out Mechanisms (UooMs) and Global Privacy Control (GPC)

Understand UooMs and GPC in for collecting and using consumer data as more data privacy legislation is enacted.

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Marketer's guide to consent and preferences Marketing

Marketers guide to consent and preferences

A marketer’s guide to how you can and should utilize consent and preference management across the business.

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The future of data privacy Risk and Compliance

The future of data privacy: 2025 and beyond

Need to tackle privacy browser settings to understand your web users better? Find out how Cassie’s Identity Service can help.

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An implementation guide to consent and preferences Risk and Compliance

An implementation guide to consent and preferences

Leverage your consent and preference management platform to its fullest with our implementation guide with a practical and holistic approach.

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Privacy-pitfalls-mitigate-risk-with-consent-and-preference-management Risk and Compliance

Privacy pitfalls: Mitigate risk with Consent and Preference Management

In our latest guide, we answer commonly asked questions about how Consent and Preference Management can be utilised in privacy programs.

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Risk and Compliance

Cheat sheet: 5 advanced consent management tactics

Go beyond opt ins with our cheat sheet covering 5 advanced consent management tactics designed to optimize privacy, UX and compliance.

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How compliance and IT can work together to tackle AI IT

How compliance and IT can work together to tackle AI

Find out how compliance and IT teams can work together to ensure they use AI with data privacy responsibly and ethically.

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10 reasons to use Cassie's Identity Service Cookies

10 reasons to use Cassie’s Identity Service: Tackling privacy browser settings

Need to tackle privacy browser settings to understand your web users better? Find out how Cassie’s Identity Service can help.

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Build or buy Consent and preference management platforms Risk and Compliance

Build or buy: Consent and Preference Management Platforms

Considering buying a Consent Management Platform? Find out everything you need to know before you take the plunge.

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The AI trade off: US research report

In our latest report we delve into the complex relationship between AI conveniences and data privacy among consumers in the US

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Managing consent and privacy in the age of AI Risk and Compliance

Managing consent and privacy in the age of AI

Find out how privacy professionals within organizations can utilize and expand upon AI within the world of Consent Management.

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Cassie Identity Service Privacy Calculator Cookies

Cassie Identity Service Privacy Calculator

Calculate the potential increase in revenue from conversions and advertising by using Cassie’s Identity Service to combat privacy browsers.

Read more
Understanding UooMs and GPC Risk and Compliance

Understanding Universal opt-out Mechanisms (UooMs) and Global Privacy Control (GPC)

Understand UooMs and GPC in for collecting and using consumer data as more data privacy legislation is enacted.

Read more
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