5 reasons CMOs should invest in a consent management platform
Posted: February 3, 2023
As a CMO in today’s digital landscape, you understand the importance of delivering a personalized experience to your customers. However, with the increasing complexity of data privacy regulations and customer concerns over data usage, it’s becoming harder to deliver the level of personalization customers expect.
The good news is there’s a solution to these challenges – consent management platforms (CMP) . They can help you regain control over customer data, restore customer trust, and elevate your brand reputation, allowing you to revolutionize your marketing strategy and take your customer engagement to the next level.
CMPs help organizations comply with regulations such as GDPR and CCPA by allowing customers to manage their data preferences and consent.
Customers can opt in or opt out of any services they wish at any time without needing to contact Customer Service, allowing them to make decisions that best fit their needs.
More importantly to marketers, customers can choose which types of communications they want to receive by selecting different consent options available on the platform. This helps improve customer engagement by giving customers more control over what information they receive and how often they are contacted.
2. Build customer trust
Customer trust is important to marketers because it helps to build brand loyalty, increase customer satisfaction, and repeat business, and can also positively influences customer word-of-mouth referrals. When customers trust a brand, they are more likely to buy its products or services and are also less likely to switch to competitors. This trust can also increase brand value, as consumers are willing to pay more for products and services they trust.
Brand trust is essential in today’s competitive market. It provides you with greater awareness, loyalty, and customer satisfaction. Without brand trust, customers may not be willing to buy your products or services.
3. Deliver personalized experiences
CMPs have the potential to deliver customer experiences that are customized for each person. It achieves this by simply figuring out who the customers are and what they like.
Customers’ preferences are then captured in granular detail, giving marketing teams a better understanding of who they are dealing with.
Sales and marketing teams cannot afford to underperform on personalization. Failure to do so can lead to a loss in revenue and customer loyalty. According to of senior executives are doubling down on their investments in platforms that will help make personalization possible at every step of omnichannel customer journeys.
Customers expect personalized experiences at every turn, and some technologies have been able to keep up: with the right tools, people and processes in place, CMOs can build personalization directly into their infrastructure.
4. Improve customer engagement
CMPs can help marketing teams increase opt-in rates by giving customers more options, greater visibility of their consents, and instant application of changes they make.
By allowing customers to easily opt-down instead of opting out, you can save time and resources that would have been used on trying to acquire new leads again.
Through this system, users can choose when they want to be contacted and what type of communication they wish to receive. This ensures that all communications are highly targeted and relevant while giving consumers more choices in how they interact with your brand.
5. Better understand your visitors
As cookie consent has become standard across the web, Consent Management Platforms can help marketers ensure that they only collect data from customers who have provided consent.
By Identifying and tracking returning website visitors without being blocked by browsers or other user data restrictions, you’ll get a much better idea of who’s visiting your site and how they interact with your brand.
Why CMOs trust Cassie as their CMP solution
Cassie is the consent and preference management solution that powers sustainable, compliant revenue growth by building stronger customer relationships through the respect of individual choices.
For over 20 years it’s been empowering marketing teams to keep up with a constantly shifting customer experience landscape by allowing their customers to set their own preferences easily. Cassie gives customers the choice and control they deserve while providing marketing teams with accurate customer data.
Don’t just take our word for it…
We work very closely with all our clients and regularly request feedback to improve our services:
“We were looking for a way to increase customer engagement and trust, as well as improve opt-in rates. Cassie provided us with an easy-to-deploy Consent and Preference Management platform that exceeded our expectations. They delivered on their promise of fast implementation, and we now have the ability to identify and track returning website visitors. We are extremely happy with the results!”
Chief Marketing Officer, Healthcare
Amaze at every touchpoint with preference-based marketing
If you’d like to learn more about how we can help you engage with your customers like never before, read our latest guide on using hyper-personalization to boost engagement and increase revenue:
How hyper-personalization boosts engagement and increases revenue
Implement Cassie on your terms
Our teams work with you to map your business rules, integrate your systems, and deliver your use of preference management as you grow. With Cassie, there’s full configurability and the long-term peace of mind that gives you.
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