Our guide to a cookie management system

A cookie management system has become essential for businesses in the digital age. Cookies, which are small pieces of data stored on a user’s computer by websites, can contain valuable information about a user’s online activity and preferences. By using cookie management systems, businesses can collect, store and analyze this data to gain deeper insights into their customers and improve the customer experience when browsing their websites.

For example, a business may use cookies to identify returning customers and tailor the content they see on the website accordingly. This could mean that a customer is shown different products or deals on subsequent visits than what was offered when they first visited the website. Similarly, cookie management systems also allow businesses to track user behavior and preferences and provide targeted advertising. This can help businesses to better understand consumer behavior and target the right audience more effectively.

Additionally, cookie management systems offer businesses a powerful tool for optimizing their website design. For example, they can be used to analyze how users interact with various elements on the page, such as buttons or images. This helps businesses to identify which design features are most effective in converting visitors into customers. By making small changes based on user data collected from cookies, businesses can improve the overall performance of their websites over time.

Overall, cookie management systems provide a valuable way for businesses to gain insights into their customers and optimize their website performance. With access to this kind of detailed information about customer behavior and preferences, businesses can make more informed decisions about improving their website experience. By using cookie management systems, businesses can better understand their customers and use this knowledge to create a more effective online presence.

Changes imposed by browsers make it difficult for marketers to identify and track returning website visitors

Google Chrome, Firefox, and Safari are some of the most popular web browsers used by millions of people around the world. As these browsers have become increasingly sophisticated with their privacy settings, they have made it more difficult for marketers to identify and track returning website visitors accurately.

It’s essential for marketers and website owners to understand the implications of Intelligent Tracking Prevention (ITP) and Enhanced Tracking Protection (ETP) on their web traffic. By better understanding these features, they can adjust their marketing efforts to keep their website performance at its best. Try our free ITP calculator here.

Safari’s and Firefox’s ITP and ETP features affect websites and the overall user experience. These features are designed to improve user privacy by preventing cross-site tracking of users’ browsing activity. However, they also prevent some legitimate tracking and analytics from occurring, impacting website performance and visitor engagement.

Identify and understand your visitors with Cassie’s Advanced Cookie Manager

If you have multiple websites and digital platforms, then Cassie is your consent management platform (CMP).

Cassie specializes in cross-domain and cross-device consent so that you can collect visitors’ consent across multiple subdomains.

Choose Cassie’s Cookie Management system to:

• Optimize your cookie opt-ins with unlimited cookie banners
• Have complete control over language and regulation
• Simplify cookie deployment centrally or via Tag Manager
• Stay on brand with complete control over styling
• Improve opt-in rates with A/B testing
• Respect customers’ Do Not Track settings

Cassie’s cookie manager finds solutions before you need them

If a visitor who has consented for first-party cookies to be stored later deletes their cookies, or if a browser automatically removes them, Cassie can still identify them. Because the Identity Service stores the cookie name, cookie value and consent expiry date, it can correctly identify previous visitors and reinstate cookies, including analytics identifiers.

This means you can clearly identify and understand who’s visiting your site every time and build stronger relationships with your existing customers.

Choose Cassie’s Advanced Cookie Manager for flexibility, speed, and ease of implementation

Cassie’s cookie management platform enables your visitors’ cookie consent preferences to be matched back to a data subject, giving you a holistic and auditable view of your consent relationship.

Build a relationship with a person, not a device and see your ROI increase.