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Read our latest data privacy blog posts to keep updated on global regulation developments. On our blog now – Marketing in the face of ITP.
The last thing you need is a platform that tries to do everything and in the end does very little well.
Consent is such an important part of data protection and privacy laws because it helps people maintain control of their personal data.
Google’s proposals, which form part of its “Privacy Sandbox” project, could spell the end of third-party cookies—and would introduce a range of measures designed to protect people’s online identities.
From July 2024, you’ll need to recognize a “universal opt-out” mechanism, selected by the consumer, that provides an indication of the consumer’s desire to opt out of targeting advertising.
The Global Privacy Control (GPC) is a technical specification that allows users to signal their cookie preferences across websites.
As online tracking prevention hampers the identification and profiling of web visitors, we look at how you can respond to Apple’s ITP.
Creating a Higher Education sector for all, learn how CMPs can support universities to hit their WAP targets
Apple’s Mail Privacy Protection feature rolls out with iOS 15, iPad OS and macOS Monterey and it could have major implications for your email marketing campaigns. This article will look at what Mail Privacy Protection means for email marketers.
With significant changes to tracking technology, many are looking for more reliable and sustainable sources of customer data. That’s where “zero-party data” comes in.