The power of Consent and Preference Management in university admissions
Posted: December 21, 2023
In the dynamic landscape of higher education, universities are increasingly recognizing the limitations of standardized metrics in capturing the full potential of applicants. Acknowledging the need for a more nuanced approach, many institutions are embracing contextualized admissions. This progressive method takes into account an applicant’s background and circumstances, aiming to ensure fairness and diversity in the selection process. However, to truly empower this approach, universities need to implement a granular consent and preference management solution.
Why contextualized admissions matter
Contextualized admissions go beyond the one-size-fits-all approach, recognizing that life circumstances can significantly impact an individual’s academic journey. Whether it’s overcoming socioeconomic challenges, navigating a unique educational environment, or triumphing over personal obstacles, these factors can’t be encapsulated in traditional metrics.
The heart of contextualized admissions lies in promoting fairness and diversity. By understanding and valuing the diverse experiences of applicants, universities pave the way for a more inclusive and equitable admissions process.
The role of granular Consent and Preference Management
Enter granular consent and preference management platforms (CMPs)—a game-changer in the realm of contextualized admissions. CMPs enable applicants to voluntarily share specific information about their background, ensuring privacy requirements are being meant whilst empowering them to contribute meaningfully to their application.
Imagine applicants having the agency to disclose relevant details that could positively impact their admissions journey. It’s about more than just data; it’s about understanding the unique narratives that shape individuals. This approach not only respects privacy but also places the control firmly in the hands of those seeking admission.
Why universities use a Consent and Preference Management Platform:
- Fairness and diversity: Contextualized admissions, coupled with consent and preference management, create a fairer and more diverse admissions process
- Empowerment: Applicants are empowered to share their stories, knowing they have control over the information they provide
- Comprehensive understanding: Admissions decisions based on a comprehensive understanding of an applicant’s circumstances lead to more informed evaluations
- Competitive advantage: Universities adopting this approach showcase a commitment to fairness, diversity, and individual empowerment, enhancing their reputation and appeal
- Compliance and ethics: Implementing robust consent and preference management aligns with data protection regulations, ensuring ethical handling of sensitive information
As universities stand at the crossroads of shaping the future, embracing contextualized admissions with granular consent and preference management is not just a strategic move – it’s a commitment to creating a more inclusive and ethical educational environment. By unlocking the power of individual narratives, universities can truly redefine the admissions process and contribute to a brighter, more diverse academic landscape. It’s time to take the leap toward a fairer, more inclusive future.
Download our guide on increasing applicant numbers through preference management
Read our consent and preference management guide for universities and build stronger relationships through the respect of student privacy.
This guide covers:
- Why consent and preference management brings value to the industry of higher education
- How your organization can benefit from granular preference management to hit recruitment objectives
- How Cassie has already helped multiple universities achieve data compliance and boost student engagement
