CCPA and GDPR compliance made easy with consent management platforms
Posted: February 6, 2023
As data privacy laws become more complex and far-reaching, risk and compliance teams face a growing challenge to stay up-to-date with the latest regulations. GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) are two of the most prominent examples of legislation that require companies to take extra precautions when handling personal data.
In order to achieve GDPR and CCPA compliance, companies must develop comprehensive policies that meet all relevant requirements – no small task for any risk or compliance team. As such, many organizations are turning towards consent management platforms as a way to simplify their GDPR/CCPA compliance efforts. But is this really enough?
This blog will explore the challenges faced by risk and compliance teams in achieving GDPR/CCPA compliance, as well as how Consent Management Platforms (CMP) can help them reach their goals.
What is a consent management platform and how can it help risk and compliance teams?
CMPs are designed to simplify data privacy compliance by providing an automated approach. It takes away the manual burden of having to figure out what needs to be done in order for organizations to achieve GDPR/CCPA compliance. It also allows for a more comprehensive approach to compliance, as it can help teams identify potential risks and areas of improvement quickly and easily.
Here are seven reasons why they are a must for risk and compliance teams:
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CMPs empower you to comply with multiple legislations
- It can be demanding to stay up-to-date with current and evolving laws and regulations around data privacy. A CMP will help you find any potential risks or areas where you need to make changes quickly and easily. With the help of the right CMP, risk and compliance teams can achieve complete GDPR/CCPA compliance. For example, when GDPR or CCPA wording is changed, the changes are applied across your digital estate instantly and accurately. This ensures that all requirements are met within your online presence and data privacy policies. Furthermore, CMPs allow you to customize GDPR/CCPA wording based on your own interpretation of the laws and regulations. This way, you make sure that you stay compliant without having to fit your business rules and workflow around vendor’s templates or legal interpretations.
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CMPs enable you to manage high volume and complex data compliantly
- Data privacy compliance relies on the ability to collect and manage personal information and consents in line with data protection laws and regulations such as GDPR and CCPA. A CMP is designed to make this process easier, faster, and more reliable. Not only can it help you comply with global privacy regulations, but also ensure that your customers' rights are respected at all times. With privacy laws becoming increasingly complex, having a consent management platform is essential for achieving compliance quickly and easily. A CMP enables organizations to collect consent from customers in real time, as well as store consents securely for future reference.
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Apply your business rules without compromise
- When trying to achieve data privacy compliance, a consent management platform (CMP) can provide an invaluable resource by allowing businesses to better identify customers and apply their own business rules. This can be especially useful for businesses that operate in different fields or that cater to a wide variety of customer personas. A CMP gives companies the flexibility to customize their compliance journey so that it fits within their business strategy while still providing the necessary information they need to remain compliant with data privacy regulations. With a CMP, businesses can collect and store customer data in a secure and organized way, allowing them to quickly access the information needed for any compliance requirements.
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Show your due diligence with a complete Record of Processing Activities (RoPA) module
- A CMP can help you know what data you have and how it is being used. It shows all the data processes that are really happening in all your systems. Any time you collect, process, export or use Personally Identifiable Information (PII) through any of your integrated marketing systems, it will be registered on the RoPA dashboard. This helps to make sure that you have an accurate and detailed record of all your processed data. You can also use your CMP to configure notifications, helping you stay on top of any changes or discrepancies. This ensures that all data is being processed correctly and allows you to investigate any issues quickly.
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Provide your users with an ironclad audit trail
- CMPs take auditing to a whole new level by offering customers and businesses an accurate, detailed, and comprehensive record of all customer interactions. This is possible because CMPs operate on a lifelong customer record principle, meaning that any data added or changed about the customer is simply overlaid on top of the existing data. This allows for a full view of the customer's history and any changes that were made over time. The audit trail also means that all customer data is stored in a single place, making it easier to search for information or comply with industry regulations. This saves time and effort which can be used elsewhere within the business.
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Implement a compliant customer service portal
- Consent management platforms have become an invaluable tool for customer service portals as they provide a streamlined and secure way to collect, manage, and store consent from customers. This has enabled customer service representatives to improve the efficiency of their service by providing customers with better access to the consent they need in order to make informed decisions. One of the main advantages of consent management platforms is that they facilitate a secure and consistent way to collect customer data. With these platforms, customers can provide their explicit consent to the collection, use, and storage of their personal information in order to receive product or service offerings.
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Connect with your existing MarTech stack
- By syncing a CMP with marketing systems, risk and compliance teams can benefit in a variety of ways. One of the key advantages of integrating a CMP with marketing systems is that it improves data security and compliance. The CMP creates a single source of truth for all customer consent information, meaning that risk and compliance teams can easily access and monitor data. This makes it easier to ensure that customers’ rights are respected, reducing the chances of non-compliance with industry regulations.
Why do risk and compliance teams choose Cassie as their CMP provider?
Risk and compliance teams have a very tough job. Their role is to ensure that their organization’s data and resources are managed responsibly, and in accordance with legal requirements.
Cassie is the consent and preference management solution that powers sustainable, compliant revenue growth by building stronger customer relationships through the respect of individual choices.
Don’t just take our word for it…
We work very closely with all our clients and regularly request feedback to improve our services:
Save time with smart consent audits for any legislation
If you’d like to learn more about how we can help you on your compliance journey, read our path to compliance guide.
Implement Cassie on your terms
Our teams work with you to map your business rules, integrate your systems, and compliance needs as you grow. With Cassie, there’s full configurability and the long-term peace of mind.