Google Analytics is a powerful tool for understanding user behavior and website performance. It can help businesses make better decisions about marketing campaigns, product design, and content creation. But can it track cookie consent?
Google Analytics and cookie consent
When a user visits a website that uses Google Analytics, the analytics tag checks if the visitor has to accept cookies from the website. If they have not yet consented, Google Analytics will prompt them to do so before collecting any data.
Once the user consents to receive cookies from a site, Google Analytics collects anonymous information about their activity on that page. This includes things like which pages they visit, how long they stay on each page, and where they click.
By tracking cookie consent, Google Analytics can ensure that businesses comply with privacy regulations such as the General Data Protection Regulation (GDPR), which requires websites to obtain user consent before collecting data. This helps companies stay within the law while still getting valuable insights into their website performance.
Google Analytics also makes it easy to track user behavior over time. By analyzing visitor cookie consent, businesses can measure how changes in user experience impact conversions and website engagement. They can also use this data to understand customer preferences better and create targeted campaigns for different audiences.
Overall, Google Analytics is a powerful tool for understanding user behavior and website performance, including tracking cookie consent. It provides valuable insights that help businesses make better decisions about their product design, marketing campaigns, and content creation. By using Google Analytics to track cookie consent, businesses can ensure compliance with privacy regulations while still getting the necessary information.
By leveraging the power of analytics and cookie consent tracking, businesses can create an optimal user experience that drives conversions and engagement. It all starts with the right tools. And Google Analytics is one of the best.
How can Cassie’s Advanced Cookie Manager support your cookie strategy
If you have multiple websites and digital platforms, then Cassie is the Consent Management Platform (CMP) for you.
Cassie specializes in cross-domain and cross-device consent so that you can collect visitors’ consent across multiple subdomains.
Choose Cassie’s Cookie Management Platform to:
- Optimize your cookie opt-ins with unlimited cookie banners
- Have complete control over language and regulation
- Simplify cookie deployment centrally or via Tag Manager
- Stay on brand with complete control over styling
- Improve opt-in rates with A/B testing
- Respect customers’ Do Not Track settings
Cassie’s cookie manager finds solutions before you need them
If a visitor who has consented for first party cookies to be stored later deletes their cookies, or if a browser automatically removes them, Cassie can still identify them. Because the Cassie Identity Service stores the cookie name, cookie value and consent expiry date, it can correctly identify previous visitors and reinstate cookies including analytics identifiers.
This means you can clearly identify and understand who’s visiting your site every time and build stronger relationships with your existing customers.
Choose Cassie’s compliant Cookie Manager for flexibility, speed and ease of implementation
Cassie’s Cookie Management Platform enables visitors’ cookie consent preferences to be matched to a data subject, giving you a holistic and auditable view of your consent relationship.
Build a relationship with a person, not a device and see your ROI increase.