Platform
Preference Center
Put the customer in control of their data with Cassie’s Preference Center: a customizable platform enabling businesses to collect granular preferences via flexible widgets and links.
Achieve compliance and improve user experiences
Cassie’s Preference Center helps businesses maintain compliance with data privacy regulations whilst building better customer relationships founded on trust and transparency.
Let customers tell you exactly what type of communication they want to receive within the Preference Center, with Cassie allowing for unlimited meta data to store any additional information against user profiles.
By collecting first-party data willingly provided by end users, you can create data-driven, personalized campaigns that improve engagement and drive more conversions.
Build long-lasting customer relationships with Cassie’s Preference Center:
Fully brandable interface
Cassie Preference Center’s are fully customizable to maintain familiar brand experiences for your customers
Real-time updates
Any changes made by the customer are updated in real time to Cassie to honor preferences across all downstream platforms
Streamlined user experiences
The interface is easy to use for customers and centrally managed by you to control what can and can’t be edited
Complete audit history
Full consent history and legal text is documented in Cassie to demonstrate compliance and provide an audit trail
Accessible via widgets, portal or pages
Build the preference solution you need within Cassie via customizable modules hosted by us or embedded codes
Secure & centralized preferences
Verify users via two-factor authentication and PII data built into preference pages
The Cassie team will guide you every step of the way
Our implementation team are experts who can help you compose and structure your preference pages. We have done this for some of the biggest companies in the world, helping them to achieve higher consent rates than they’ve achieved using other CMPs.