It’s essential for marketers and website owners to understand the implications of Intelligent Tracking Prevention (ITP) and Enhanced Tracking Protection (ETP) on their web traffic. By better understanding these features, you can adjust your marketing efforts and keep your website performance at its best.
Safari’s and Firefox’s ITP and ETP features affect websites and the overall user experience. These features are designed to improve user privacy by preventing cross-site tracking of users’ browsing activity. However, they also prevent some legitimate tracking and analytics from occurring, impacting website performance and visitor engagement.
Cassie’s ITP calculator will provide you with accurate data that shows you exactly how ITP and ETP are affecting your web traffic.
It will show you what percentage of your visitors use Safari or Firefox when accessing your site and how many are using enhanced privacy features.
Cassie helps you tackle the ITP challenge and retain as much user data as possible.
ITP & Cookies Guide
Introducing our comprehensive infographic guide on ITP and cookies, designed to equip you with valuable insights. Discover the latest Safari browser update’s influence on your website’s cookies and thoroughly understand ITP.
Our guide delves into the effects of evolving browser technologies on your digital marketing endeavors. Furthermore, we offer effective strategies to address the impending challenges that marketers will encounter with ITP.