Intelligent Tracking Prevention - ITP Calculator
It’s essential for marketers and website owners to understand the implications of Intelligent Tracking Prevention (ITP) and Enhanced Tracking Protection (ETP) on their web traffic. By better understanding these features, you can adjust your marketing efforts and keep your website performance at its best.
Safari’s and Firefox’s ITP and ETP features are not only affecting websites but also the overall user experience. These features are designed to improve user privacy by preventing cross-site tracking of users’ browsing activity. However, they also prevent some legitimate tracking and analytics from occurring, impacting website performance and visitor engagement.
Cassie’s ITP calculator will provide you with accurate data that shows you exactly how ITP and ETP are affecting your web traffic.
It will show you what percentage of your visitors use Safari or Firefox when accessing your site and how many are using enhanced privacy features.
Cassie helps you tackle the ITP challenge and retain as much user data as possible.
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ITP & Cookies Guide
Our ITP and cookies infographic guide will provide you with a comprehensive overview of ITP and how the latest Safari browser update will impact your site’s cookies.