Build customer trust and increase your opt-in rates with Cassie
Increasing the size of your marketable database and maximizing campaign engagement rates both depend on opt-in.
Today’s consumers are loyal to brands that treat their data with respect and whose values resonate. That’s why ‘blackhat’ methods of obtaining consent are not only breaches of legislation that leave you vulnerable to challenge, but short-sighted from a brand and revenue perspective.
Keep your customers happy, and coming back for more
Cassie allows you to give customers more options, greater visibility of their consents, and instant application of changes they make. Together Cassie’s features help you retain the size of your marketable database.
Choice builds customers’ sense of control
Cassie’s Preference Centre and Preference Pages give your customers complete control over all their consents and preferences. They can view the permissions given, see the exact wording of the text they agreed to, and request changes.
Our clients see complaints and subject access requests (SAR) decrease dramatically after they adopt Cassie as their CMP…even when another CMP was previously in place.
Cassie’s integrations and speed of data processing mean that changes to consent and preferences are made in milliseconds and applied across your estate: no delay and no exceptions.
Show you’re serious about respecting consent and committed to the speed of service that today’s customers expect.
Increased automation of marketing can mean that things that are important to your customers – pay dates, life stresses, beliefs, and values – aren’t reflected in your programmatic campaigns.
Our granular preference management options let you capture information from customers that is important to them and which impacts their buying decisions.
When customers feel respected, they have no reason to opt out.
Opt-down options retain your marketable database
Our range of pre-configured opt-down options has been developed based on decades of experience.
Opt-outs are often triggered by actions your marketing teams take – emailing about the wrong products, at the wrong time, too often, on the wrong channels, and expressed in ways that don’t resonate.
Cassie automates the human touch
With Cassie your customers can tell you:
Only tell me about reduced stock
Only email me on Fridays
Don’t email me for three months
Don’t email me about childrenswear any longer
Don’t email me more than once a month
No more notifications on my phone, thanks!
Smart marketers know that understanding customers better and meeting customer needs leads to better sales.
Think global, act local
Different territories demand different approaches. With Cassie, it’s easy to set up different preferences for different geographies, domains, or brands. We’re as flexible as you need to be.
20% uplift on marketable database retention rates
Our clients see a typical increase in their annual customer retention rate of 20%.
We will never advocate increasing opt-in by making it difficult for customers to control their consent.
It’s perhaps the fundamental philosophical difference between us and others you will talk to.
Not just because it’s right, but because as one of the very first CMPs on the market, with customers approaching a decade of partnership with us, we’ve evidence of what works long-term for businesses in all sectors.
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