Identify customers, relationships and personas in complex data
Operate at speed across your digital estate and personalize customer experiences compliantly with the consent and preference management platform that’s built for high-volume, high-complexity, high-velocity data.
Cassie’s speed and flexibility means that you can:
Process large data volumes in near real time. Our largest client has 350m data subjects. Cassie can query up to 50,000 simultaneous requests per second.
Structure data subjects, metadata and relationships between data subjects with complete flexibility.
Cassie works for your business, with no compromise.
Find more of your customers than ever before
We can identify more of your customers more of the time because of the multiple identifiers and processes we use to match, group and assign personas to customers.
Multiple touchpoints, one single view of the customer
Correctly identify customers across multiple domains and devices with Cassie’s Identity Service and Matching and Grouping Rules. Cassie gives you:
Better marketing analytics, as you’re able to track customer journeys and attribution accurately, without depending on third-party cookies
Better customer service, as you can deliver the content and products customers want, however they choose to connect with you
A single source of truth on customer consent and preferences, across your digital estate, all instantly updated and applied
We use the IDs that matter to you and your customers
Cassie uses multiple identifiers in sequence to try and find a customer match before creating a new record, if one is needed. Whether it’s a Salesforce ID, an email, an IP address or Smart TV identifier, with Cassie you’re able to query against any ID that you use in your business.
When relationships count: only Cassie can deliver
Identifying relationships between customers is vital for many of our clients, including financial services businesses, or in the healthcare sector where the relationship between patients and individual clinicians is key.
As businesses grow more ambitious in their use of data to improve service and decision-making, and customers’ expectations of privacy and speed grow, mapping relationships becomes an essential part of delivering a compliant solution and we’re proud to be acknowledged as a go-to solution for this use case.
Manage complex data subject relationships compliantly
We even have clients who store consent for the tracking of vehicles or mobile devices and are able to group assets and human data subjects in data families, to deliver a better customer experience and better business analytics and prove compliance even in highly regulated industries.
Use personas to enhance your targeting capabilities
With Cassie, you can create, identify and report on multiple personas per data subject. This is valuable for organisations who have multiple relationships with their customers, or whose customers have different needs and preferences according to their device, domain or physical location.
Query at lightspeed and export with ease
Everything that is held in Cassie is yours to query, and results are delivered in real-time. We empower you to access data quickly and in detail.
We’re proud that many of our customers now use Cassie to run a number of operational and reporting queries across their business because we are faster and operate with fewer errors than the ‘core’ systems they had previously.