Case study
Compliant communication for top US cancer care provider
Client background
Our client is a leading cancer care provider and research institution based in the US. They have been ranked as one of the top five hospitals for cancer care in the nation. They are united by a singular mission: ending cancer for life. Their specialized care teams provide personalized, compassionate, expert care to patients of all ages.
Industry:
Healthcare
Core focus:
Oncology
Location:
United States
The challenge: Fragmented communication disrupting patient experiences
Our client initially sought to solve disjointed communication journeys across their digital infrastructure. Across multiple departments and stakeholders, various software platforms have been implemented in order to communicate both internally and externally.
As a result, our client was collecting data across a number of different systems. This created a potential risk of misaligned messages with no centralized source of truth. To manage patient data and communications more effectively, consent naturally became part of the conversation.
Free download: Transforming chronic care communications – A guide to centralized consent
Effective communication is integral for chronic care centers but legacy systems and disparate technology stacks present challenges.
In this guide, we look at:
- Overview of the importance of effective communication in chronic care
- The role of centralized consent in improving chronic care communication
- Centralized consent: A solution overview
- 6 steps to implement centralized consent
The solution
Cassie was recommended to our client as a preferred consent management platform by Gartner, due to our advanced capabilities in centralizing consent data across systems in real time. We worked closely with the organization to implement Cassie as a global consent and preference management solution to enable compliant marketing communication and drive greater engagement.
Consent and preference management
- Capturing and honoring patient preferences alongside T&Cs for complete compliance
- Differentiation by channel or topic for specific, personalized communications
- Integrated across third-party systems to enable data sharing and interoperability
Cookie management
- Centralized cookie management configured across multiple domains and languages
- Ensures global compliance across different legislations
- Identity Service module retains consent data if/when privacy settings remove cookies
The impact: Centralized consent to drive care beyond walls
The impact on our client following the implementation of Cassie is substantial. With an ongoing goal to be the world’s leading authority on cancer, through achieving a centralized consent database, they are now able to effectively communicate with both patients and potential patients with confidence.
Cassie has ensured that their digital platforms are compliantly collecting consent, whether it’s via cookie management or communication preferences, across the entire patient journey. From an anonymous website to a patient being treated and on to aftercare, Cassie continually collects and honors consent data at every stage of the care continuum, distributing this to third-party platforms in real-time.
This enables the marketing and communication teams to identify potential patients with the opportunity now to scale their offering globally, safe in the knowledge that their consent collection and enforcement processes are fully compliant and based on up-to-date information.