Automotive giant chooses Cassie to manage their complex data relationships
Our client is a multi-brand frontrunner in the worldwide automotive sector, committed to enhancing vehicle intelligence and safety. Emphasizing their dedication to advancing automotive technology and design, our client endeavors to provide cutting-edge connected car solutions. These solutions enable remote car access and encompass functionalities like automated parking, collision avoidance alerts, and even gesture-controlled infotainment systems. To deliver these innovative vehicle advancements, the challenge lay in ensuring that customer consent for storing and using their personal information was executed in a compliant manner.
The challenge: Streamlining user journey communication consent
As connected cars gain complexity, data privacy and compliance were central to their automotive business marketing strategies. Our client faced a significant challenge due to operating on multiple tech stacks that scattered their consent and preference data across over 70 silos. They required an auditable consent and preference platform to store all prospect and customer data compliantly.
Their challenge was establishing transparent data handling and developing a unified source of truth that could withstand global regulatory scrutiny. The absence of such a platform posed obstacles to their marketing strategy and ability to create customer profiles for personalized experiences.
Their aim was to lawfully and ethically collect compliant consent data, including driver and multi-device preferences. Failure to do so could lead to substantial fines under CCPA, GDPR, or other data privacy regulations.
Free download: Connected Vehicle Data Privacy Essentials Guide
This guide provides a roadmap for navigating data privacy in the connected vehicle ecosystem. It covers how connected vehicle data is used, regulations, best practices, regulatory compliance, and implementing consent and preference management solutions. The guide offers insights into GDPR, CCPA, FTC Act, informed consent, secure data storage, and more. It aims to establish a robust compliance framework to safeguard businesses and customers.
Our car manufacturer client chose Cassie as their preferred vendor to centralize the management of prospect and customer consent and preferences across their multi-brand organization. We collaborated closely with them to implement Cassie as a global solution to facilitate compliant marketing communications and enhanced customer engagement.
Multi-brand Consent and Preference Management
Collecting and respecting driver preferences, along with terms and conditions, to ensure full compliance.
Customizing communications based on channels or specific topics for personalized interactions.
Integration with over 70 third-party systems to enable data sharing.
Centralized cookie management configured for multiple domains and languages.
Ensuring global compliance with various legislations.