Manage compliance according to your business rules
Cassie’s matching and grouping rules give companies with complex data new options to identify customers and apply consents even in intricate contexts where a high degree of accuracy is required.
Uniquely among CMPs, Cassie handles
Individual data subjects
Multiple personas per data subject, with different consents
Grouping of personas by any identifier
Relationships between data subjects (such as patients and carers within the healthcare industry)
So however your business operates, Cassie has the flexibility to provide the data structure you need and ensure better identification of customers, including different personas they may use (such as work and a home persona).
Cassie is built to cope with all your business rules, however, complex they may be
All our clients have unique sets of business rules that only apply to them: from healthcare providers that have strict protocols in place when sharing sensitive data, to retail giants that send targeted emails to customers based on how they interact with their content.
Most consent and preference management (CMP) providers don’t have the flexibility to adapt to how you operate, we do.
We can ensure that the reality of your business is supported by what Cassie does.
Your compliance journey will never get in the way of your business strategy
We embrace legislations around data privacy because whilst they have been introduced to protect customer data, their aim is also to improve the way businesses interact with their client base.
With Cassie you don’t choose between achieving compliance or increasing revenue, they go hand in hand.
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