Why Cassie
Next-gen consent management
Many consent management solutions treat compliance as a box-ticking exercise.
Enterprise brands need more than this. They need to ensure compliance today whilst preparing for what’s next.
Cassie is a next-gen consent management platform developed to help organizations build trust, use consent and preference data in real-time, and improve the user experience.
With Cassie, compliance isn’t just a requirement—it’s a strategic advantage.
Built from the ground up
Developed entirely in-house with no acquisitions or bolt-ons
Chosen by the world’s biggest brands
Innovative companies choose Cassie due to it’s advanced configurability
Ready for the future
The product continually develops to meet evolving technology and regulatory landscapes
Combat death of 3P cookies
Cassie’s Identity Service is the only first-party cookie solution that combats privacy browsers through HTTP unique IDs to increase attribution in analytics tools by 35%, optimize campaign spend and deliver an enhanced user experience
Honor consent everywhere
Cassie provides advanced matching and grouping functionality with Follow Me consent, connecting devices to profiles to honor choices throughout a user’s digital journey, reducing consent fatigue and ensuring compliance
Collect compliant first-party data
Collect anonymous, fully consented first-party data through non-intrusive, embedded questions, building user profiles and match to known users once PII is provided to make data-driven decisions that drive engagement and conversion
Connect complex data requirements
Manages multiple profiles and identifiers for an individual with different roles (e.g. parent/child)
Centralized source of truth
Seamless integration with any system delivering connected ecosystems with full audit trails
Encourage opt-downs over opt-outs
Supports unlimited consent metadata, allowing for detailed and granular data capture
Accurate data, at speed
Capable of processing tens of thousands of transactions per second, faster than any other CMP provider
Empower marketers with accurate data
- Build trust and gain competitive advantage: Consumers choose brands they trust – ask customers exactly what data you can collect and demonstrate value
- Know your communications are compliant: Consent is distributed in real-time across your MarTech stack so that you know you’ve got consent to hit send on marketing campaigns
- Personalized experiences more likely to convert: Collect preferences and compliant first-party data so that you know more about your users without pushing boundaries of privacy
Build advanced IT configurations
- Accurate data integration: Cassie provides a central source of truth to remove data silos with real-time API connectors across your tech stack
- Scalable to meet high-volume demand & growth: With no single point of failure, Cassie offers real-time availability and auto scalability
- 100% data utilization: Extensible data model allows businesses to identify users with ability to store unlimited meta data
Ensure global compliance
- Improve user experiences: Adapt Cassie based on geographical rules to match different legislative requirements, like CCPA’s Do Not Sell or GDPR
- Enhanced transparency, accountability, and security: Full audit trails provide a detailed record of all actions and changes within Cassie, covering who, when and what was consented to
- Drive efficiency and customer satisfaction: Cassie’s out-of-the-box Customer Service and Self-Service Portals ensure quick, accessible solutions and support to change consent & preferences at scale