The AI Trade-Off: More data means more control

Here’s the deal: AI isn’t going anywhere.  

Amid privacy concerns and a lack of understanding about how the technology works, Americans are still embracing tools powered by artificial intelligence at work, school, and in their personal lives.  

 But that doesn’t mean the way regulators and brands approach AI shouldn’t be improved upon. A whopping 89% of respondents to Cassie’s AI Trade-Off study agreed that AI isn’t “bad,” it just needs more regulations. Many of consumers’ grievances with the technology stem from hesitation to share their personal data. Let’s explore consumers’ specific data privacy concerns with AI and what brands can do to allay their fears.  

Concerned and confused

One of AI’s greatest value propositions is its ability to streamline and simplify tedious tasks. But that’s not enough to gain consumers’ full trust: 78% of AI users say they value their data privacy more than the conveniences of AI.  

That said, there’s a fair amount of confusion contributing to their distrust. Three in ten consumers believe AI tools collect too much data, but more than half (54%) of AI users admitted they don’t know how much personal data their AI tools actually collect. This is through no fault of their own – AI data-sharing policies are leaving them with much to be desired:  

• 78% say that AI data-sharing policies are confusing  
• 82% say they’re tricky  
• 87% feel that AI data-sharing policies are usually not in true favor of consumer data protection 

 So, what can brands do to improve consumer perception?  

Guidance for brands  

It all boils down to one thing: control.  

Users crave the ability to manage how much data they’re sharing, so much so that 95% believe opting out of data sharing should be a right. Six in ten respondents told us they’d choose to opt down (i.e. share less data) rather than opt out completely if given both options, and 79% said they’d be more likely to opt into data sharing with more regulations in place.  

Giving users more power here could prove a competitive advantage: 68% of those who don’t use any AI tools say they’d consider doing so if they had complete control over their data.  

Visibility and education will go a long way. Three in four consumers say more transparency about the benefits of data sharing would make them more likely to share their data. Can your brand provide insights into how much data is collected, how it’s used, and how that benefits the user? Can you make your data sharing policy more accessible? How can you improve consumer control over their data?  

If you’re ready to put power back in the hands of your users, book a demo with Cassie today!