Consent and Preference Management Platform
Cassie is the CMP that puts you in control. It’s built for large organizations with complex requirements to collect granular user preferences in line with global regulations and connect high-volume data across devices, systems and users for one centralized source of truth.
How does the Cassie platform work?
Cassie is the most advanced, SaaS based consent and preference management platform on the market. The all-in-one consent solution empowers enterprise organizations to compliantly collect, match, harmonize, and honor customer consent and preferences. Equip your marketers with precise data and ensure the privacy of your data subjects. Cassie’s key service categories cover:
Collect auditable consent from the end user
Consent or preferences are captured using various tools and features within Cassie, for example:
- Cookie Widget (tackles privacy browser settings)
- Bulk Data Loader (update from any system)
- API (bi-directional)
- Web Widgets (embedded on your website)
Match consent between profiles, personas and relationships
Once data has been collected, Cassie processes automatically and at speed, providing clients with sophisticated and configurable matching rules. Matching and grouping can deal with:
- Individual profiles
- Multiple personas (home and work)
- Data subjects with a relationship (parent and child)
Harmonize consent across downstream systems
Cassie harmonizes the data ensuring your entire ecosystem is real-time updated, acting as the primary data source for consent to deliver an auditable single source of truth. Synchronizing across your tech stack through either:
- Connector service
- APIs
- Data Export
Honor consent preference changes by opting down rather than out
Cassie helps build trust with your customers by providing self-service features to allow them to choose how and when they are communicated, safeguarding your first-party data, using:
- Preference Pages
- Customer Service Portal
- Preference Centres
- Action Links
Collect
Collect auditable consent from the end user
Consent or preferences are captured using various tools and features within Cassie, for example:
- Cookie Widget (tackles privacy browser settings)
- Bulk Data Loader (update from any system)
- API (bi-directional)
- Web Widgets (embedded on your website)
Match
Match consent between profiles, personas and relationships
Once data has been collected, Cassie processes automatically and at speed, providing clients with sophisticated and configurable matching rules. Matching and grouping can deal with:
- Individual profiles
- Multiple personas (home and work)
- Data subjects with a relationship (parent and child)
Harmonize
Harmonize consent across downstream systems
Cassie harmonizes the data ensuring your entire ecosystem is real-time updated, acting as the primary data source for consent to deliver an auditable single source of truth. Synchronizing across your tech stack through either:
- Connector service
- APIs
- Data Export
Honor
Honor consent preference changes by opting down rather than out
Cassie helps build trust with your customers by providing self-service features to allow them to choose how and when they are communicated, safeguarding your first-party data, using:
- Preference Pages
- Customer Service Portal
- Preference Centres
- Action Links
Cassie’s core platform features:
“At Cassie, we believe successful customer relationships begin with respect for customers’ data. There are smart, legal and ethical ways to collect, query and use customer data to drive revenue – and at Cassie we make it simple not only to stay compliant, but to build customer trust and relationships. We are boutique by design because that allows our team to provide personalized attention and customized solutions to each of our clients. This is crucial as we are the driving force behind consent and preference management for some of the world’s biggest Fortune 500 brands.”
Nicky Watson – Founder and Chief Architect (Cassie)
Create trust through transparency
Cassie’s Consent and Preference Management features empower the end user to make their own decisions regarding their data being processed and handled, leading to more holistic and personalized experiences.
Cassie enables organizations to drive loyalty, engagement and sales through a deeper insight into customer preference across all channels.
