Centralized Consent Management
Powered by Syrenis, Cassie is a Consent and Preference Management Platform that centrally manages over 1.2 billion customer records for large organizations handling high-volume, complex data worldwide.
Compliance without compromise.
Recognized by Gartner as a Privacy and Consent Management leader
Download the 2024 Gartner Market Guide for Consent and Preference Management, usually only available to Gartner clients, but for a limited time, we are pleased to offer complimentary access.
Read 2024 Gartner Market Guide350+ API integrations
Readily available, secure and scalable – we’ve never met a platform we can’t integrate with. Discover some of the most popular systems we can integrate with here.
Compliance powered by Cassie
Preference Management
Collect granular user preferences across devices, define the purposes of data collection and build personalized brand experiences
Learn moreCookie Consent Management
Our highly configurable cookie banner manages consent at scale, with advanced user identification and profiling capabilities as well as cross-domain consent for improved UX
Learn moreIdentity Service
Compliantly retain the identity of returning visitors even if the browser enables privacy settings and removes cookies to enable personalized digital experiences
Learn moreRecord of Processing Activities (RoPA)
Accurate detailed records of all Personally Identifiable Information (PII) registered on the RoPA dashboard
Learn moreCentralized source of truth
Collect unique identification data across tech stacks to centralize all your user consent and preferences in a single platform
Learn moreData Export & Reports
Export your data in real time – choose what is exported, in what format, when, and where, with custom and automated reporting capabilities
Learn moreTransform compliance into a strategic advantage
Cassie is the most advanced consent and preference management platform. This all-in-one consent solution empowers enterprise organizations to compliantly collect, match, harmonize, and honor customer consent and preferences. Equip your marketers with precise data and ensure the privacy of your data subjects. The key service categories include:
Collect auditable consent from the end user
Consent or preferences are captured using various tools and features within Cassie, for example:
- Cookie Widget (tackles privacy browser settings)
- Bulk Data Loader (update from any system)
- API (bi-directional)
- Web Widgets (embedded on your website)
Match consent between profiles, personas and relationships
Once data has been collected, Cassie processes automatically and at speed, providing clients with sophisticated and configurable matching rules. Matching and grouping can deal with:
- Individual profiles
- Multiple personas (home and work)
- Data subjects with a relationship (parent and child)
Harmonize consent across downstream systems
Cassie harmonizes the data ensuring your entire ecosystem is real-time updated, acting as the primary data source for consent to deliver an auditable single source of truth. Synchronizing across your tech stack through either:
- Connector service
- APIs
- Data Export
Honor consent preference changes by opting down rather than out
Cassie helps build trust with your customers by providing self-service features to allow them to choose how and when they are communicated, safeguarding your first-party data, using:
- Preference Pages
- Customer Service Portal
- Preference Centres
- Action Links
Collect
Collect auditable consent from the end user
Consent or preferences are captured using various tools and features within Cassie, for example:
- Cookie Widget (tackles privacy browser settings)
- Bulk Data Loader (update from any system)
- API (bi-directional)
- Web Widgets (embedded on your website)
Match
Match consent between profiles, personas and relationships
Once data has been collected, Cassie processes automatically and at speed, providing clients with sophisticated and configurable matching rules. Matching and grouping can deal with:
- Individual profiles
- Multiple personas (home and work)
- Data subjects with a relationship (parent and child)
Harmonize
Harmonize consent across downstream systems
Cassie harmonizes the data ensuring your entire ecosystem is real-time updated, acting as the primary data source for consent to deliver an auditable single source of truth. Synchronizing across your tech stack through either:
- Connector service
- APIs
- Data Export
Honor
Honor consent preference changes by opting down rather than out
Cassie helps build trust with your customers by providing self-service features to allow them to choose how and when they are communicated, safeguarding your first-party data, using:
- Preference Pages
- Customer Service Portal
- Preference Centres
- Action Links
The future of consent and preference management
Cassie revolutionizes the way companies manage their customers’ data preferences and consents across devices and tech stacks. The Consent and Preference Management Platform combined with the Cookie Management Platform provide the perfect solution for any company looking to deliver a secure, trustworthy data management experience for their customers while ensuring data privacy and regulatory compliance.
How can Cassie help your business grow?
Our latest industry research reports
Explore the intricate relationship between the conveniences offered by AI and the concerns surrounding data privacy among US consumers.
Our report reveals the often contradictory attitudes toward data security, as consumers weigh the benefits of AI-driven services against the potential risks to their personal information.
Explore the balance between global user expectations and regulatory compliance in data privacy.
Our report highlights regional variations in privacy preferences and the impact of local regulations and how businesses can navigate international data privacy complexities and develop compliant strategies that respect user preferences.
Uncover the views of leading marketers on the complexities of compliance and the challenges associated with data privacy and cookies.
Our report provides an in-depth look at the hurdles marketers face in navigating the ever-changing landscape of data privacy regulations.
Discover the evolving landscape of data privacy in connected cars. Our survey of over 600 US consumers reveals their attitudes toward data privacy and consent in smart vehicles.
Our report examines consumer concerns about data collection and usage by car manufacturers and third parties, and explores solutions and best practices for ensuring informed and respected consent.
The AI trade off
Explore the intricate relationship between the conveniences offered by AI and the concerns surrounding data privacy among US consumers.
Our report reveals the often contradictory attitudes toward data security, as consumers weigh the benefits of AI-driven services against the potential risks to their personal information.
Privacy beyond borders
Explore the balance between global user expectations and regulatory compliance in data privacy.
Our report highlights regional variations in privacy preferences and the impact of local regulations and how businesses can navigate international data privacy complexities and develop compliant strategies that respect user preferences.
Privacy pain points for marketers
Uncover the views of leading marketers on the complexities of compliance and the challenges associated with data privacy and cookies.
Our report provides an in-depth look at the hurdles marketers face in navigating the ever-changing landscape of data privacy regulations.
Smart cars, smarter consent
Discover the evolving landscape of data privacy in connected cars. Our survey of over 600 US consumers reveals their attitudes toward data privacy and consent in smart vehicles.
Our report examines consumer concerns about data collection and usage by car manufacturers and third parties, and explores solutions and best practices for ensuring informed and respected consent.