Marketing
Be prepared for the future of AI marketing
AI marketing: Are you ready?
New technologies based on artificial intelligence will transform marketing in the near future. Virtual and augmented realities, virtualised marketing, facial recognition and precise location ID-ing will expand the channels available to marketers, and the data they can use to target. PPC, content generation, customer service, experience and journey will all be reshaped by the application of artificial intelligence. A greater volume of data, new types of data, and the ability to truly personalize marketing to the individual present new opportunities. But success will depend on a technological infrastructure that can handle high-volume, high velocity data at speed.
Cassie is built for the future of marketing. It’s in our DNA.
Cassie processes data, query and relay results in real time: so you can deliver experiences to customers instantly ces to customers instantly
Cassie gives a highly granular single source of truth for consent so you can be confident that your use of new technologies is legal and auditable
Cassie has the flexibility of implementation and configuration to allow you to switch AI technologies, change business rules and embark and move forward on your AI journey with ease
Cassie’s identity service allows for the ID of individuals across multiple channels and devices and is built to allow for multiple customer personas: you’re ready to roll
Consent is key
Using new types of data, and using data in new ways, all require consent. Marketers need to gather consent now for use in the future and be prepared for the legislation changes which are coming. Cassie’s granularity ensures that you can gather, apply and audit multiple types of consent…today. Cassie’s flexibility ensures that legislation changes, and your interpretation of them can be applied instantly, with ease.
Transparency nurtures trust and opt-in
We’re the CMP built on the value of respect for individuals’ data. Cassie lets you be fully transparent with your customers, to help build their trust in new technologies you might use and retain control. The future will belong to brands who build loyalty through respect for data. It’s what we’re all about.
Future-proof your marketing success with Cassie
If you need a partner to step into the AI future with, remember that for speed, integration, granularity and flexibility, Cassie is unbeaten. Leading consumer brands are already deploying AI-enabled marketing techniques…the future is sooner than you think. We look forward to working with you.